Each Spritz by Typsy bottle features two distinct yet complementary scents—AM and PM—that can be worn individually or blended to create a third, unique fragrance. This concept enables wearers to adapt their scent to different moods, occasions, or preferences, making fragrance a more personal and versatile experience. Crafted with Extrait de Parfum concentration for 12-hour longevity, the collection is made with high-quality ingredients sourced from France and Spain, ensuring a refined and lasting olfactory experience.
Mira Kapoor joins hands with Spritz by Typsy to bring this unique fragrance concept to life. Known for her keen appreciation of beauty and wellness, her involvement adds a fresh perspective to the world of perfumery. Together, they introduce a collection that blends luxury with self-expression, encouraging wearers to explore fragrance in a new and creative way.
The debut collection includes carefully curated scent profiles, ranging from warm Vanilla and bold Amber to rich Coffee and timeless Jasmine, catering to diverse personalities and preferences. The packaging reflects the uniqueness of the concept—designed like a mixology book with a fingerprint motif, symbolizing that no two scent combinations are alike.
Mira Kapoor shares “Fragrance is such a personal expression, and I love how Spritz by Typsy is redefining the way we experience scents. The idea of having two complementary perfumes in one bottle—AM and PM—is so unique and versatile! It allows you to play with your fragrance depending on your mood, and that creativity is what makes this collaboration so exciting for me. I’m also thrilled to come on board as an investor because I truly believe in Spritz and its vision. The concept is fresh, innovative, and something I see resonating with so many people. I can’t wait for everyone to experience it and make it their own”
Founder of Spritz by Typsy, Kairavi Bharat Ram shares “We at Typsy have always empowered self-expression—now with Spritz, we’re reimagining fragrances. Spritz by Typsy focusses on innovation, individuality and customer-centric experiences. For the first time in India, we have a double-sided perfume bottle with two distinct scents, that puts the power of fragrance creation in your hands. Mix, match, and craft your unique scent with our complementary AM-PM fragrances, featuring premium ingredients sourced from Italy and France. We believe this unique concept that allows one to customise their scents is highly experiential and will strike a chord with our customers.”
With this launch, Spritz by Typsy aims to redefine fragrance in India, making it a more immersive and personal experience. This is the first step in a larger vision to introduce more scent innovations that celebrate individuality and creative expression.