Mumbai, Feb 26: A Mumbai pani puri stall has become an instant social media sensation after a vendor was filmed filling puris using a water gun, in a playful activation organized by Instamart ahead of Holi. The video, widely shared on Instagram and LinkedIn, shows the vendor replacing the traditional steel matka with colorful water blasters, firing paani directly into the crisp puris, delighting onlookers including office-goers, students, and passers-by.
The stunt was designed to highlight Instamart’s range of water guns available for purchase ahead of the festival. Clips of the vendor’s “Holi practice” quickly went viral, drawing reactions ranging from amusement at the vendor’s accuracy to playful debates about soggy puris. One social media user commented, “There are two kinds of Holi people: The ‘I’ll sit inside’ ones, and the ‘give me the biggest water gun’ ones. Instamart clearly built this for the second category.”
Water Guns for Adults: A Growing Trend
Holi has seen water guns evolve from childhood toys to high-performance adult purchases. Instamart’s festive collection includes premium models engineered for power and accuracy, including the SPYRA line from Germany, as well as options from NERF and Toyshine, catering to the growing adult audience seeking fun, competitive, and visually striking blasters.
With Holi just weeks away, the viral Mumbai pani puri spectacle underscores that festival preparations—and fun—have already begun, with even puris getting “practice shots” this season.