Feb 18th: Muttley Crew, a Bangalore based premium, health focused pet food brand founded by Smriti Thomas, is celebrating five years of transforming the way Indian pet parents think about nutrition with its range of all-natural, preservative-free treats made using human-grade ingredients. To mark this milestone, the brand has unveiled its new subscription model for dog treats – ‘Muttley Monthly’, designed to deliver consistent, high-quality nutrition straight to pet parents’ doorsteps.
Over the past five years, Muttley Crew has built a loyal community of pet parents by prioritising ingredient transparency, clean-label products, and delicious recipes. The new subscription service enhances this commitment by offering flexible plans that remove the hassle of repeated ordering, ensuring pets enjoy their favourite treats without interruption. Designed for ultimate convenience, the subscription pack allows a flexible monthly billing cycle with early-month shipping, allowing pet parents to pause, skip, or cancel their subscription at any time to suit their evolving needs.
The subscription model offers 1-month, 3-month, and 12-month plans to suit different lifestyles and preferences that allows pet parents to personalise their subscription box by selecting flavours based on their dog’s preferences. Subscribers can choose from Muttley Crew’s most-loved treats across categories such as jerkies and biscuits, making them ideal for training, rewards, or everyday snacking. To enhance the experience further, every monthly subscription box also includes an assured free gift, adding an element of surprise and delight for both pets and pet parents.
Speaking about the milestone and the new subscription initiative, Smriti Thomas, Founder of Muttley Crew, said, “When we started Muttley Crew five years ago, our mission was to create treats that are as safe, wholesome and thoughtful as the food we choose for ourselves. This anniversary is a celebration of the trust pet parents have placed in us, and the subscription model is our way of making premium nutrition more convenient and rewarding. We’re excited for dogs across India to enjoy their favourite flavours regularly, with the added joy of a free gift each month.”
Muttley Crew products are developed in collaboration with chefs, veterinarians, and nutritionists, ensuring that every treat is not only tasty but also nutritionally sound. With subscriptions now live, the brand aims to support pet parents in building routine, healthier habits for their dogs while embracing the growing trend of conscious pet care in India.
Further details on the subscription model and product offerings are available on the official Muttley Crew website.