Dec 29: EaseMyTrip is one of the leading online travel agencies in India, offering a wide range of services such as flight booking, hotel reservations, holiday packages, bus tickets, and more. EaseMyTrip has been growing steadily since its inception in 2008 and has recently made headlines for its stellar performance in the stock market.
Easemytrip made its debut on the National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE) on March 19, 2021, with an initial public offering (IPO) of Rs. 510 crore. The IPO was oversubscribed by more than 159 times, indicating a strong demand from investors. The shares were listed at a premium of 13.5% over the issue price of Rs. 187 per share and closed at Rs. 206.65 per share on the first day of trading.
Since then, EaseMyTrip has continued to impress the market with its consistent growth and profitability. The company reported a net profit of Rs. 61 crore for the quarter ended June 30, 2021, up by 10.9% year-on-year. The revenue from operations stood at Rs. 164 crore, up by 416% year-on-year. The earnings before interest, taxes, depreciation, and amortization (EBITDA) margin was 37%, compared to 18% in the same quarter last year.
One of the key factors that sets Easemytrip apart from its competitors is its asset-light and cost-efficient business model. The company does not charge any convenience fees from its customers, which helps it attract and retain more customers. The company also has a strong network of over 50,000 travel agents across India, who act as its distribution partners and generate revenue for the company.
Another factor that contributes to Easemytrip’s success is its focus on innovation and technology. The company has invested heavily in developing its proprietary software and platforms, such as EaseConnect, EaseBiz, and EaseMyRewardz, which enable it to offer customized and personalized solutions to its customers and partners. The company also leverages artificial intelligence (AI), machine learning (ML), and data analytics to optimize its operations and enhance its customer experience.
EaseMyTrip is well-positioned to capitalize on the recovery of the travel industry post the COVID-19 pandemic. The company has a diversified portfolio of products and services, catering to both domestic and international markets. The company has also expanded its presence in new segments such as corporate travel, visa services, insurance, and ancillary services. The company aims to become a one-stop solution for all travel needs of its customers.
EaseMyTrip is a shining example of how an Indian startup can achieve success in a competitive and dynamic industry. The company has demonstrated its resilience and adaptability in the face of challenges and opportunities. The company has a clear vision and strategy for the future, backed by a strong team of professionals and a loyal customer base. EaseMyTrip is poised to become a global leader in the online travel space.
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By
Sujata Muguda
Shreyas WebMedia Solutions