New Delhi, December 12, 2024: Network18, India’s leading media conglomerate, today announced the launch of – Green Bharat, an annual conclave scheduled on December 13, 2024, in New Delhi. This landmark initiative is a significant milestone in the nation’s journey towards sustainable mobility, emphasizing EVs’ economic, environmental, and societal benefits while addressing the critical challenges hindering their widespread implementation.
‘Green Bharat’ has been launched in collaboration with Ola Electric, India’s largest pure-play electric vehicle (EV) company to chart the Road to Green. This is designed to be an ongoing, multi-platform conversation spanning television, digital platforms, print, and on-ground activations. This integrated approach ensures a holistic coverage of India’s vast EV landscape, fostering collaboration and innovation at every ecosystem level.
The maiden edition of Green Bharat will bring together influential policymakers, industry pioneers, and sustainability advocates to discuss the future of electric mobility in India. The event will feature distinguished guests, including Shri Nitin Gadkari, Union Minister of Road Transport and Highways, and Shri Piyush Goyal, Minister of Commerce and Industry, who will attend as Guests of Honour. Their participation will underscore the growing importance of EV adoption in the context of India’s broader sustainability goals and the pivotal role of government policies in driving this transition.
The Honourable Prime Minister, Shri Narendra Modi, has emphasized the pivotal role of the EV revolution, stating that the silent revolution of electric vehicles is reshaping India’s mobility landscape, marking a significant step towards sustainability and innovation. This transition reflects India’s commitment to addressing climate change and promoting green growth. With sustained investments in EV infrastructure, local manufacturing incentives, and technological innovation, India is all set to become a global hub for electric mobility.
Mr. Avinash Kaul, Chief Executive Officer – Network18 (Broadcast) & Managing Director of AETN18, commented on the project, stating, “The global automotive industry is undergoing a transformative shift towards electrification, reshaping economies worldwide. India’s transition to electric vehicles is an environmental milestone and a significant driver of economic growth. At Network18, we have consistently led the way in pioneering new ideas and addressing key issues through our platforms and forums. Green Bharat is more than just an event; it’s a movement that spans TV, digital, print, and on-ground activations, bringing the EV community together and highlighting the dynamic potential of this emerging sector. We are thrilled to partner with Ola Electric, a brand that has been a leader in driving EV adoption in India, and we share their passion for a sustainable, electrified future.”
Green Bharat aims to be a transformative platform for driving meaningful discussions and fostering collaborative efforts to address the challenges within India’s electric vehicle ecosystem. By focusing on innovation, policy advocacy, and actionable solutions, the initiative will play a pivotal role in accelerating the adoption of EVs across the country. The conclave will facilitate in-depth analysis of India’s current EV landscape, identifying key challenges and opportunities, while setting a clear roadmap for positioning India as a global EV hub. Through these efforts, Green Bharat aims to pave the way for a greener, more sustainable future for the nation, embarking on the Road to Green and inspiring collective action towards environmental responsibility.