KOLKATA, 22 Sept. –MP Birla Cement UNIQUE PLUS and MP Birla Cement RAKSHAK brands were launched in Kolkata yesterday on the occasion of BUNIYAAD 2022, the Annual Dealer Conference of MP Birla Cement. Channel partners of West Bengal & Jharkhand met to discuss the Company’s marketing route map and interact with senior Company officials. A good number of them was recognized for remarkable performance.
MP Birla Cement RAKSHAK is water-repellent which should mitigate the problem of water-seepage in structures, increase their durability and lower the maintenance cost, said Shri Dev Banerjee, President, Sales & Logistics. Made with high quality clinker and hydrophobic polymers (water-repellent chemicals), it repels seepage/leakage and provides sustained protection to any construction. Its fine particles form a cohesive mortar/concrete by filling all the pores and lend unmatched strength to the structure.
MP Birla Cement Unique Plus is the premium brand of Portland Slag Cement (PSC). Highly rich in reactive silica, Unique makes the construction leak-proof and durable. Packed in moisture-proof and tamper-proof Laminated Polypropylene (LPP) bags Unique Plus ensures freshness and a long shelf life. Whether for foundations, structures or roofs, one can always rely on Controlled Particle Size Distribution (CPSD) technology to do a unique job. Amongst the most renowned brands in Eastern lndia (West Bengal, Bihar &, Jharkhand). Unique Plus, with its superior finish, superior strength and extra-long life, will make the construction almost maintenance-free.
MP Birla Cement–Cement Division of Birla Corporation Limited (MP Birla Group): The Cement Division of Birla Corporation Limited, flagship Company of the MP Birla Group, has 11 plants in eight locations, Satna, Raebareli, Chanderia, Durgapur, Maihar, Mukutban, Kundanganj, and Butibori. The total installed capacity is 20 million tons a year.
MP Birla Cement now has the widest range of 13 brands—Rakshak, Unique Plus, Samrat Advanced, Perfect Plus, Ultimate, Ultimate Ultra, Chetak, Unique, Samrat, PSC, Multicem & Concrecem–that cater to various construction needs, climatic conditions, regional and customer preferences etc. Its retail footprint extends from Rajasthan in the West to Bengal in the East, with strong presence in the central heartland of Uttar Pradesh, Madhya Pradesh and the Vidarbha region of Maharashtra. The Company also has on offer wall putty & construction chemicals.
All the plants of the Company have been extensively modernized, incorporating the latest state-of-the-art technology, to manufacture cement of the finest quality for perfect construction. The plants are ISO 9001:2000 certified, covering the entire range of production and marketing.
The Customer Support & Services (CSS) cell of MP Birla Cement is a unique on-call (1800 123 1117) support system for dealers and consumers. It offers practical suggestions and guidance to consumers on home building, construction practices and choice of the right cement. On-site supervision of work and prompt attention to complaints are priorities for the CSS cell. It has more than 50 on-site vans manned by engineers for the purpose. It also conducts awareness programmes for consumers and technical meets for engineers and masons.
