In India, gold is not just jewellery.
It is an emotion.
It is a tradition.
It is a dream.
But let’s be honest — not everyone can afford real gold today.
A student saving pocket money.
A working woman managing rent and EMIs.
A housewife putting family needs first.
A young couple building life step by step.
They all love gold.
But gold prices keep pushing that love further away.
That’s where Tvayi begins.
The Reality No One Talks About
Gold prices are rising every year.
Buying even a small gold necklace today feels like a big financial decision.
Many people compromise:
- They buy cheap fashion jewellery that fades in weeks
- Or they stop wearing jewellery daily because it tarnishes
- Or they simply stop buying at all
But why should looking elegant be expensive?
Why should daily wear jewellery be fragile, fake-looking, or short-lived?
We asked ourselves one simple question:
“Can jewellery look like real gold, feel premium, last long — and still be affordable?”
The answer became Tvayi.
Why Tvayi Was Launched
Tvayi was launched for real people living real lives. For:
- Students who want minimal jewellery for daily wear
- Working women who want waterproof jewellery they don’t have to remove
- Housewives who want anti-tarnish jewellery that lasts
- Couples who want gifting options without breaking the bank
We didn’t want to sell “cheap jewellery”.
We wanted to create value jewellery.
That’s why Tvayi offers:
- 18K Gold Plated Jewellery
- Real-gold like shine and finish
- Pure anti-tarnish coating
- Waterproof jewellery for daily wear
Jewellery that looks luxurious, feels premium, and fits modern Indian life.
What Makes Tvayi Different From Others
The market is full of jewellery brands.
So what makes Tvayi stand out?
1. Looks Like Real Gold — No Compromise
Tvayi jewellery is 18K gold plated, designed to reflect the same warm shine as real gold.
People often ask:
“Is this real gold?”
That reaction is our biggest achievement.
2. Made for Daily Wear
This is not jewellery you wear once and store forever. Tvayi is:
- Waterproof
- Sweat-friendly
- Anti-tarnish
You can wear it to college, office, markets, family functions — every single day.
3. Affordable Without Feeling Cheap
We believe affordability should never look or feel low-quality. Tvayi is created so you can:
- Build your jewellery collection slowly
- Gift beautifully without stress
- Feel confident without worrying about price
Luxury should feel inclusive, not exclusive.
4. Minimal, Modern & Timeless Designs
Tvayi jewellery is inspired by:
- Minimal Indian aesthetics
- Modern daily styling
- Timeless designs that don’t go out of trend
Whether you love subtle chains, elegant earrings, or everyday necklaces — Tvayi fits seamlessly into your lifestyle.
A Startup From Bihar, With a Dream for India
Tvayi is proudly started from Bihar (Patna).
Not from a big corporate building.
Not from a luxury showroom.
But from a belief —
That Indian startups from any city can build brands for the entire country.
Our aim is simple:
To make Tvayi a name people trust across India.
From Patna to Delhi.
From Mumbai to Bangalore.
From small towns to big cities.
Tvayi is built for every Indian woman who wants to feel confident, elegant, and empowered — without spending a fortune.
More Than Jewellery — It’s a Feeling
Tvayi is for:
- The girl buying her first necklace
- The woman upgrading her everyday style
- The housewife choosing herself
- The couple gifting something meaningful
It’s for moments that matter:
- Daily wear
- Office looks
- Small celebrations
- Thoughtful gifting
Because jewellery is not about price tags.
It’s about how it makes you feel.
And Tvayi wants you to feel:
Confident
Beautiful
Comfortable
Proud
Why People Are Choosing Demi-Fine Jewellery Like Tvayi
More Indians today are choosing demi-fine jewellery — and for good reason.
Demi-fine jewellery offers:
- Premium quality without luxury pricing
- Better durability than fashion jewellery
- Real-gold look without real-gold cost
Tvayi is part of this new wave — where style meets practicality.
The Future of Jewellery Is Honest
We don’t promise unrealistic things.
We promise honest quality, fair pricing, and designs you’ll actually wear.
Tvayi is still growing.
Still learning.
Still improving.
But one thing is clear —
We are building this brand with people, for people.
Discover Tvayi
If you’ve ever loved gold but hesitated because of price…
If you want jewellery that shines like real gold…
If you want anti-tarnish, waterproof, daily wear jewellery…
Then Tvayi was made for you.
Explore the collection at
www.tvayi.com
Where demi-fine jewellery meets everyday life.