Bengaluru, Feb 19th: Olive Hospitality, the hospitality arm of Embassy Group, has crossed the 100-hotel mark across India – a milestone that signals its emergence as one of the country’s fastest-scaling asset-light hospitality operators. Alongside this achievement, the company has formally transitioned from Olive by Embassy to Olive Hospitality, underscoring its evolution from a single-brand operator to a multi-brand hospitality platform.
Olive was built on the conviction that India’s accommodation market was fragmented and overdue for institutionalisation. Its growth has been driven by a deep understanding of how travel in India has evolved. Today’s traveller expects consistency, intuitive design, seamless technology, and value – whether travelling for business, pilgrimages, short leisure breaks, or extended stays.
Rather than adopting a one-size-fits-all approach, Olive developed a brand architecture designed to serve distinct segments:
· Olive Hotel – contemporary business and leisure stays
· Spark by Hilton – premium economy hospitality in partnership with Hilton
· Open Hotels – flexible, value-led stays across metro and emerging markets
The 100-hotel milestone is also rooted in a defining period of recalibration during the Covid pandemic. At a time when much of the industry slowed down, Olive strengthened its asset-light model, accelerated technology adoption, streamlined operations, and sharpened its understanding of resilient demand across markets. That period shaped Olive’s “high-tech, high-touch” operating philosophy – combining centralised revenue management, digital systems, and design-led standardisation with on-ground responsiveness to deliver consistency at scale.
Today, Olive Hospitality has 4,472 keys signed across 20 cities in 10 states, with 2,178 keys operational. Its footprint spans:
· Karnataka: Bangalore, Chikkamagalur, Murudeshwar, Mysore
· Goa: Calangute, Baga
· Maharashtra: Pune, Nashik, Mumbai
· Andhra Pradesh: Vijayawada, Guntur, Vizag, Tirupati
· Telangana: Hyderabad
· Tamil Nadu: Mahabalipuram, Chennai
· Gujarat: Rajkot
· Uttar Pradesh: Mathura
· Rajasthan: Jaipur
· Himachal Pradesh: Shimla
The transition to Olive Hospitality reflects a structural shift toward building a unified hospitality ecosystem – integrating operations, procurement, design, technology, and revenue management under one scalable framework.
Commenting on the milestone, Kahraman Yigit, Co-founder and CEO, Olive Hospitality, said, “Reaching 100 hotels is a strong validation of our belief that hospitality in India must be both institutional and intuitive. As Olive Hospitality, we are building an integrated ecosystem that combines multiple brands, shared capabilities, and deep traveller insight. This foundation allows us to scale with discipline while remaining agile across markets and formats.”