New Delhi, 8th, July 2025: Olyv, one of India’s fastest-growing digital lending platforms, has announced the launch of its first Out-Of-Home (OOH) campaign featuring its brand ambassador, Sourav Ganguly, in Kolkata — the city of joy.
Timed to coincide with Ganguly’s birthday month, the campaign goes live on 4th July 2025, just days ahead of Dada’s birthday on 8th July, celebrating not just an icon’s legacy but also Olyv’s mission to empower millions with easy, transparent, and accessible credit.
Since its launch, Olyv has achieved over 4 crore app downloads nationwide, with ~70% repeat customers, demonstrating strong trust and loyalty in its offerings. The Olyv app maintains a solid 4.6-star Google Play rating, a testament to its user-friendly experience and transparent approach to lending.
Kolkata holds a special place in my life, and I’m proud to see Olyv kickstart this new chapter from my home city,” said Sourav Ganguly. “The brand is committed to carrying the torch for resilience, trust, and pushing boundaries; values which deeply resonate with me. I am excited to be a part of this journey as we reach more Indians and empower them with financial access that’s truly inclusive.
Rohit Garg, CEO and Co-founder of Olyv, added, “This is a milestone moment for us as we take Olyv’s trusted digital promise to the streets. Launching our first OOH campaign with Dada in Kolkata is symbolic; it’s about celebrating resilience, trust, and the ambition to win together. We are excited to connect with more people, more communities, and help them unlock their financial potential.”
The campaign rollout includes prominent hoarding at a key location in Kolkata, highlighting Olyv’s vision to stand by every Indian in their aspirations, whether it’s securing funds when they need them or building better credit health for the future.