India, March 13, 2025: OnePlus, a global technology brand, today announced an exciting new initiative, #ShootYourShort, designed to inspire everyday creators, filmmakers, and storytellers to elevate the experience delivered by their craft using the professional-grade videography capabilities of the recently launched OnePlus 13. OnePlus 13 enables users to capture videos with stunning picture quality in Dolby Vision, the imaging technology embraced by the world’s top storytellers and film makers.
To mark the launch of #ShootYourShort, OnePlus has collaborated with four award-winning directors – Maanvi Bedi, Sreemoyi Singh, Chattarpal Ninawane, and Mohammad Ali who have created true-to-life short films using the Dolby Vision Capture capabilities on the OnePlus 13. Each short film delivers a stunning array of colors, sharper contrast, and richer details with Dolby Vision, perfectly capturing the spirit of Holi, all shot on OnePlus 13. These films capture the emotions tied to each color, highlighting joy, nostalgia, passion, and peace.
Commenting on this partnership, Ishita Grover, Director of Marketing at OnePlus India, said “At OnePlus India, we are constantly pushing the boundaries of smartphone photography and videography. With #ShootYourShort, we are providing creators and our community an opportunity to explore their artistic vision using the power of Dolby Vision on the OnePlus 13. With Holi around the corner, this campaign celebrates the festival’s vibrant colors and emotions, bringing them to life with stunning picture quality. We are committed to delivering a cinema-grade experience in Dolby Vision that empowers professionals and enthusiasts alike to create visually stunning content with the OnePlus 13.”
Sameer Seth, Director Marketing – India, Dolby Laboratories said, “Dolby Vision has long been the imaging technology of choice for the world’s leading storytellers and device makers enabling them to deliver unparalleled visual experiences. With the OnePlus 13, we are excited to bring this content creation technology into the hands of everyday creators, empowering them to capture every detail with incredible contrast and lifelike colors. Dolby Vision ensures that every frame is optimized for brilliance and naturalness, allowing creators to push the boundaries of smartphone cinematography.”
OnePlus is also extending an open invitation to the community that has budding filmmakers, content creators, and storytellers to participate in the #ShootYourShort challenge. Participants will be encouraged to submit their own cinematic stories inspired by a color of their choice, showcasing how OnePlus 13’s videography capabilities can enhance their creative storytelling with the power of Dolby Vision.
To conclude this campaign, OnePlus will celebrate the top three entries shot on the OnePlus 13.
With #ShootYourShort, OnePlus strengthens its mission to make professional-grade content creation more accessible, empowering users to redefine smartphone cinematography with the OnePlus 13 and Dolby Vision.