ATLANTA, October 18, 2025 — Carter’s, Inc. (NYSE: CRI) – For generations, families have grown up in OshKosh B’gosh, the brand synonymous with childhood denim and the iconic World’s Best Overalls™. Today, Carter’s, Inc., North America’s largest and most-enduring apparel company exclusively for babies and young children, announces the debut of The OshKosh Reissued Collection, a new, ongoing product collection will feature and reintroduce a limited selection of the brand’s most iconic styles from the vault, refreshed for today’s families and released in limited capsules across select seasons.
The first capsule launches this holiday season, and features archival prints, heritage silhouettes, and the return of the Josh B’gosh, the beloved hickory-clad bear first introduced in 1998 as the brand’s spokesbear. Designed for babies through toddlers (up to 5T), these reimagined favorites marry nostalgia with modern fabrics, colors, and fits to create new memories while honoring timeless ones.
Founded in 1895, OshKosh B’gosh has defined American childhood denim for more than a century. Dubbed “The World’s Best Overall Company” in the 1960s, OshKosh became a cultural staple of childhood, with denim pieces worn by kids across generations. With its vintage prints and retro fits, The OshKosh Reissued Collection merges iconic design, soft fabrics, and playful character to deliver holiday-ready styles made for gifting, celebrating, and memory-making.
“Each piece in the Reissued Collection is rooted in our original archives,” said Linda Chiwona-Jackson, Senior Vice President of Design for Carter’s/OshKosh B’gosh. “From hickory stripes to ’90s corduroy prints, we carefully studied the details that made these garments iconic and reimagined them with today’s families in mind. It is both a tribute to our heritage and a chance to create new memories for the next generation.”
Beloved classics, refreshed for today:
The Hickory Stripe: A signature of early 20th-century workwear and OshKosh childhoods everywhere, now softer and stretchier than ever. Available in overalls, dresses, and jeans.
The Return of Josh B’gosh: The beloved ’90s bear is back and as adorable as ever, starring on plush sweatshirts and as a velvety-soft teddy bear, ready to be wrapped up and loved all over again.
The World’s Best Overalls™: Nostalgic ’80s and ’90s corduroy prints, including Nutcracker, teddy bear, and train motifs, reintroduced in brighter, bolder hues. A timeless favorite, refreshed for a new generation.
“For more than 130 years, OshKosh B’gosh has been part of childhood milestones across America,” said Sarah Crockett, Chief Marketing Officer, Carter’s, Inc. “With The Reissued Collection, we’re honoring that legacy while giving parents the joy of sharing the same iconic prints and styles they once loved with their own children. This franchise bridges generations, blending nostalgia with modern design to make holiday moments even more memorable, and most importantly, helps kids look and feel like kids.”
The Reissued Collection will expand with additional seasonal drops, each curated from OshKosh’s archives. Following the brand’s recent Archive Release for collectors, the Reissued Collection underscores OshKosh B’gosh’s role as both a heritage brand and a modern fashion player leaning into the nostalgia revival trend.