Chandigarh, October 28th, 2025: Godrej Capital, the financial services arm of the Godrej Industries Group, through its subsidiary Godrej Housing Finance has unveiled its latest festive campaign titled ‘Pakka Pata’, aimed at promoting affordable housing finance solutions across emerging markets in India. The campaign captures the emotional journey of first-time homebuyers and positions Godrej Housing Finance as a trusted partner in helping families transition from rented spaces to owning a home.
At the heart of the campaign is a simple yet profound insight: the desire for a ‘pakka pata’, a permanent address, remains one of the most deeply cherished aspirations in Indian households. The film depicts the journey of a young family moving into their new home. Amidst unpacked boxes and partially arranged rooms, a tender moment unfolds as a father marks his son’s height on a freshly painted wall – not with a pencil, but with a permanent marker. The mother’s initial surpise gives way to understanding as the father gently reminds her, “Yeh hamara khud ka ghar hai… iss ghar mein sirf rehna nahin hai… iss ghar mein jeena hai.” The story concludes with the family embracing their new home, highlighting not just the achievement of ownership, but a sense of belonging and permanence it brings.
The campaign is strategically timed to coincide with the festive season, especially Diwali and Dhanteras, traditionally seen as an auspicious period for home buying. The Company aims to tap into the optimism by highlighting its customer-first approach to affordable housing finance, making homeownership more accessible in Tier-2 cities where aspirations are rising and affordability remains key.
Nalin Jain, Chief Marketing Officer, said “We believe a home is not just a financial milestone but an emotional one. ‘Pakka Pata’ celebrates that moment when a dream turns into an address, a rented space becomes your own, and uncertainty gives way to pride and permanence. Through simplified loan processes, funding of up to 90% of the property value, and longer repayment options, we aim to make homeownership more accessible and stress-free for families across India’s emerging markets.”
The campaign will be rolled out across Tier-2 markets in Maharashtra including Virar, Panvel, Pune, Jalgaon, Badlapur, Nagpur, and Nashik, as well as in Gujarat, covering Ahmedabad, Baroda, Rajkot, Vapi, Gandhidham, Himmatnagar, Surendranagar, Ankleshwar, and several other cities. A digital-first approach will ensure broad visibility across platforms like Meta and YouTube, complemented by targeted outdoor activations and vehicle branding to strengthen regional engagement.
With ‘Pakka Patta’, the Company reinforces its commitment to making homeownership dreams a reality and strengthens its long-term vision of enabling more families to secure a permanent, meaningful address in India’s aspirational cities.