Mumbai, Feb 28: This Women’s Day, Ray-Ethnic introduces a thoughtfully curated occasionwear showcase that celebrates the confidence, fluidity, and evolving identity of the modern Indian woman.
Rooted in the idea of strength in every silhouette, the edit reimagines occasion dressing through a contemporary lens that is versatile, effortless and designed to move seamlessly through the many roles she inhabits. This is celebration wear that keeps pace with her ambition, individuality and dynamic lifestyle.
The collection brings together fluid kurta sets, contemporary festive ensembles and elevated separates in soft, luminous tones, defined by thoughtful fabrics, relaxed tailoring and refined detailing. Designed for women who lead, nurture, build and celebrate, often all within a single day. The edit champions repeat-worthy occasionwear that transitions effortlessly from day to evening.
Speaking on the initiative, Trisha Roy, Brand Manager of Ray-Ethnic, said: “This Women’s Day, we wanted to celebrate the strength and versatility of women through clothing that moves with them. Each silhouette is designed to be effortless, confidence-boosting and relevant for the way women celebrate today.”
More than a seasonal launch, the showcase reflects the brand’s focus on accessible, contemporary occasionwear that can be worn beyond a single event. Designed with versatility and repeat value in mind, it encourages a more mindful and long-lasting approach to celebration dressing.
The Women’s Day edit is now available online.