National; 04 June, 2024: Rebel Foods, the world’s largest internet restaurant brand and the master franchise holder for Wendy’s® in India, announces the launch of Wendy’s® dine-in outlet at V3S Mall, Laxmi Nagar in New Delhi. The expansion comes as New Delhi has emerged as the largest Wendy’s® market in India. With the launch, Delhi NCR will have three outlets including Gaur City Mall, Kamla Nagar, and V3S Mall Laxmi Nagar.
The cloud kitchen company exclusively operates Wendy’s® cloud kitchen (delivery-only) and traditional restaurants across India and is now reinforcing its commitment to growing the brand presence across touchpoints. Wendy’s® is currently present across 100+ locations in 20+ cities in India. The new outlet is meticulously designed to serve both take-away and dine-in customers to accommodate the diverse consumers.
The new outlet will feature self-ordering kiosks to ensure a seamless and personalised experience. One can indulge in some of Wendy’s® signature products from OG Spicy Aloo Crunch Burger to Flavor Fresh Premium Burgers, along with the globally renowned marquee products, including the iconic Frosty. The outlet will also allow customers to enjoy burgers on the go with easy takeaway.
Commenting on the launch, Ankush Grover, Co-founder and CEO – India and MENA, Rebel Foods. said “As we celebrate the launch of Wendy’s® dine-in store at V3S Mall, Laxmi Nagar in New Delhi, we are excited to further expand our reach across the region. With our tech driven approach to delivery and dining, our aim is to make Wendy’s a household name across India, and we are in the right direction to achieving that. The new store represents a significant step forward in our mission to make Wendy’s India’s newest burger obsession.”
Rebel will continue to build the brand’s presence in India with digital expertise in delivery, automation and innovation. Since its launch in India in 2020, Wendy’s® has also customized its menu to cater to Indian tastes and preferences including the Spicy Aloo Crunch Burger, its crispiest fries and the newly launched Flavor Fresh burger range that has some unique and refreshing burgers like Firebolt Tandoori burger, Lord Cheesynator and Nachoburg.
