September 29, 2025: redBus, the world’s largest online bus ticketing platform, has rolled out its Dussehra ad campaign, “Taking India Home Sale”, celebrating the joy of homecoming with discounts across bus, rail, and hotels. Running from 22nd September to 5th October, the campaign features fully AI-generated video ads and offers designed to make festive travel more affordable and accessible. redBus will also run a follow up leg to the campaign in October, for Diwali.
The ads leverage VEO3 capabilities to create immersive festive storytelling. One film captures the warmth of traditional décor and family moments, while the other highlights the camaraderie of festive journeys. Both reiterate redBus’ role in taking millions home during the festive season.
As part of the “Taking India Home Sale”, customers can avail:
- Bus:Up to ₹300 off with code FESTIVE300
- Rail: Up to ₹200 off with code FESTIVE200
- Hotels: Up to 55% off