New Delhi, 27th January, 2025 – In honour of Republic Day 2025, Amala Earth, a brand dedicated to promoting a sustainable and earth-friendly lifestyle, is thrilled to announce the launch of its ‘Heritage to Home’ campaign. The three-part visual storytelling series beautifully blends India’s rich cultural heritage with modern home living, celebrating the theme of Heritage & Development this year.
As an extension of Amala Earth’s Vocal for Local initiative, this campaign emphasizes the importance of integrating India’s traditional crafts, ancient practices, and indigenous wisdom into the homes of today’s conscious consumers. The series showcases how these timeless traditions, from Ayurveda to handicrafts, can harmoniously fit into modern, sustainable living spaces, offering a tangible way to bring heritage into everyday life.
“At Amala Earth, we believe that India’s cultural heritage is more than a treasure of the past—it’s a guiding force for our future,” says Ms. Gunjan Jindal Poddar, founder of Amala Earth. This campaign is a celebration of our rich traditions and the incredible artisans who keep them alive. By making these practices relevant in today’s world, we aim to foster a more sustainable and culturally aware society.”
The ‘Heritage to Home’ campaign is a testament to Amala Earth’s commitment to promoting sustainability, supporting local artisans, and encouraging mindful consumption. As part of its ongoing efforts to showcase India’s artisanal talents, the campaign aims to inspire consumers to embrace not only the beauty of India’s heritage but also the responsible practices that sustain it.