May 5, 2025, Gurugram: Saku, a homegrown Indian Fashion brand, has opened its second retail store in Gurugram. This milestone reinforces the brand’s growing presence in India’s fashion landscape by bringing its full portfolio of women’s, men’s, and kidswear collections under one roof, designed to reflect SAKU’s core philosophy: Nothing but Fine Living. With a commitment to offering premium designerwear at affordable prices, Saku makes high-quality fashion accessible to Modern Indian families.
The new store, located in Gurugram, is thoughtfully designed to make shopping feel more personal, comfortable, and immersive across the brand’s portfolio. From its curated layout and fabric-first displays to warm, attentive store assistance, the space is crafted to offer a calm and engaging alternative to the typical fast-paced fashion environment.
“Our vision at Saku is to build a house of brands that feels both aspirational and wearable, especially for everyday moments.. We are seeing strong traction in both our physical and digital channels, and are targeting 45% year-on-year growth with plans to scale our presence to 10+ cities in India,” Sandeep Sampla, Co-founder & CEO, SAKU, added. “We started SAKU to bridge the space between aspiration and access — to bring designer-led, thoughtfully crafted fashion into everyday lives. You shouldn’t have to compromise on quality, design, or comfort to find something that feels truly you. That’s the heart of everything we create.”
The new store also introduces the brand’s seasonal womenswear capsule — The Neela Collection — a poetic exploration of blue through clean silhouettes and soft detail. However, it is part of a larger offering that includes SAKU (flagship womenswear brand), Stoik (menswear), and Picaasu (kidswear), collectively positioning SAKU as a distinctive, family-first fashion destination, catering to the diverse needs of modern families.
With strong momentum across both digital and physical platforms, SAKU is targeting 45% year-on-year growth and plans to open five additional stores across key Indian cities in the next 12–15 months. The brand also continues to scale its D2C website and grow through strategic marketplace partnerships.
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