Mar 11: Samsung Electronics Co., Ltd. today announced that it ranks as the world’s leading TV brand for the 20th consecutive year — marking two decades at the forefront of the global television industry.
Samsung has held the top position in the global TV market since 2006, and, according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large, and next-generation display technologies.
Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED, and lifestyle TVs. It also maintained its lead in the segment over $1,500, holding a 52.2% market share.
“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”
20 Years of Industry-Defining Innovation
Since first becoming the leading brand in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:
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2009: Accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
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2011: Introduced Smart TVs, transforming televisions into connected entertainment platforms.
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2015: Launched The Serif, reimagining how TVs integrate into living spaces as design-focused statement pieces.
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2017: Unveiled The Frame, pioneering the Art TV category by turning the television into a customizable digital art canvas.
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2017: Set industry benchmarks in premium picture quality with QLED TVs powered by quantum dot technology.
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2018: Delivered 8K TVs with over 33 million pixels — four times the resolution of 4K.
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2020: Introduced MICRO LED technology, advancing self-emissive displays and setting new standards for brightness, contrast, and color accuracy on ultra-large screens.
Through continuous advancements in picture quality, smart functionality, and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.
Strengthening Leadership in Premium and Next-Generation TVs
Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing next-generation display technologies, and reinforcing leadership in high-performance screens. The company also continues to enhance its OLED and Neo QLED lineups, delivering premium picture quality, ultra-large screen options, and differentiated display performance.
Samsung is expanding its Mini LED offerings, bringing enhanced brightness, contrast, and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its lineup. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimize picture, sound, and personalization in real time.
With two decades of proven global leadership, Samsung remains one of the most consistently recognized and trusted TV brands worldwide — offering industry-leading technology across multiple price tiers, screen sizes, and display innovations.
