Luxury menswear designer Sarab Khanijou marks an exciting new chapter with the launch of his flagship store at Dhanmill, New Delhi and the unveiling of his highly anticipated collection, All the World’s a Stage.
Rooted in his family legacy of textile craftsmanship in Mussoorie, Khanijou has established his label as a premier destination for contemporary Indian menswear, merging timeless tailoring with theatrical detail.
The flagship at Dhanmill, spanning over 1200 square feet, is designed as an immersive couture destination. Envisioned as a stage where each garment performs, the space features curated design elements such as a dramatic green entrance gate, earth-toned concrete walls, and warm theatrical lighting. Distinct zones guide visitors through wedding couture, occasion wear, and ready-to-wear, while exclusive services include groom consultations, bespoke tailoring, and access to archival pieces.
Speaking about the new store, Sarab Khanijou said: “This store is more than a retail space. It is a stage where craftsmanship, drama, and modern elegance come alive. I wanted to create an experience where every garment tells a story, and every client feels like the protagonist.”
All the World’s a Stage – The New Collection
Launched alongside the flagship, “All the World’s a Stage” celebrates performance, individuality, and the idea that every man plays many roles with confidence and style. Structured tuxedos, jewel-toned bandhgalas, and opulent sherwanis are reimagined with modern detailing, baroque accents, and artisanal embroidery. The palette features navy, wine, teal, and velvet textures balanced with satin and organza layers, creating pieces that are timeless yet expressive. The event was attended by actor Aashim Gulati, influencers & HNIs like Navneet Randhawa, Rakshit Singh, Bahaar R Dhawan, Pranav Goswami to name a few.
This collection continues Khanijou’s design philosophy of merging heritage craftsmanship such as zari embroidery, handwoven textiles, and artisanal threadwork with contemporary tailoring that feels relevant and theatrical.