REDWOOD CITY, Calif. & NEW YORK, July 29, 2025 — SER Capital Partners (SER), a private investment firm dedicated to sustainability, today announced its expansion into the critical, rapidly growing electronic waste recycling and IT Asset Disposition market through the creation of Paladin EnviroTech (Paladin). This move underscores SER’s unwavering commitment to environmental stewardship and the circular economy. Concurrently, SER is pleased to announce the appointment of Brian Diesselhorst as the Chief Executive Officer of Paladin.
The growing digitization of society has led to a significant increase in electronic waste (e-waste), posing an environmental challenge due to hazardous materials entering landfills. SER’s entry into this sector aims to accelerate responsible recycling practices, recover precious metals, and ensure data security through IT Asset Disposition (ITAD) services.
Immediately upon its formation, Paladin completed its first two acquisitions of regional e-waste recycling businesses:
TechSmart International (TSI): An e-waste recycling business in Florida. This investment provides a strong operational foundation for Paladin. It also provides a toehold for the business in the U.S. Southeast.
Integrated Recycling Technologies (IRT): One of the Midwest’s largest recycling businesses with a focus in ITAD. With the acquisition of this Minnesota based company, Paladin can immediately operate on a broader scale.
“Our mission at SER is to identify and support businesses that drive meaningful environmental impact while delivering strong financial returns,” said Rahul Advani, CEO and Managing Partner at SER Capital Partners. “The e-waste recycling and ITAD sector aligns perfectly with our investment framework. We are also thrilled to welcome Brian Diesselhorst, whose visionary leadership and strong track record in this space will be instrumental in executing on our strategy.”
A 20+ year veteran in electronics recycling, Brian has operated and grown businesses across the globe. Prior to joining Paladin, Brian developed PedalPoint evTerra Recycling for MCC Non-Ferrous Trading, which was then sold to Korea Zinc. He served first as its Chief Commercial Officer and later as its CEO.
Mr. Diesselhorst added that “it’s a very exciting time to be in the IT recycling and asset management space. SER has provided the resources to not only hire the best in the industry, but also acquire healthy and profitable companies that will provide Paladin with a global footprint.”
In addition, SER is partnering with South Korea’s leading middle-market e-waste recycling company, Daeheung M&T. Daeheung will provide Paladin with its technical expertise and global supply chain connections built through 30+ years in the industry. Daeheung is also making a minority investment in Paladin.