Setting industry benchmark, Baby Forest becomes India’s first baby care brand to open an experiential store at Mother and Child hospital

Setting industry benchmark, Baby Forest becomes India’s first baby care brand to open an experiential store at Mother and Child hospitalNov 28: Baby Forest, India’s leading luxury Ayurveda-inspired baby care brand, has marked a significant retail milestone by becoming the first baby care brand in the country to open an exclusive experiential showroom inside a hospital. The newly launched store at Motherhood Hospital, Gaur City, Noida, is the brand’s first store in this format and part of the four Exclusive Brand Outlet (EBO).

With this strategic foray into the hospital ecosystem, Baby Forest aims to offer parents instant access to safe, toxin-free, and Ayurveda-based clinically tested babycare essentials. As part of their broader retail ecosystem approach, the brand also has a growing presence at Cloudnine Hospital and Rainbow Hospital chains pan India.

Speaking about this milestone, Gagan Agarwal, Founder and CEO, Baby Forest, said: “Our philosophy has always been to stay close to the parenting journey from its very first step. By opening our first-ever exclusive showroom inside a hospital, we are not just expanding retail—we are entering a space where trust, care, and decision-making converge. Motherhood Hospital offers us the ideal environment to interact with parents when they are most mindful of the choices they make for their little ones.”

The new store provides a complete product portfolio ranging from Ayurveda-inspired skincare, bathing solutions, haircare, oils, and everyday wellness products crafted with natural ingredients. Trained store advisors will guide parents through formulations designed to nurture babies.

Strengthening Omni-channel Expansion, the Motherhood Hospital outlet joins Baby Forest’s existing three EBOs located at Phoenix Mall of Asia Bangalore, Select City Walk Delhi and DLF Mall of India Noida. In addition to offline growth, Baby Forest is available nationwide through leading quick-commerce and e-commerce platforms, including: FirstCry, Zepto, BigBasket, Swiggy, Blinkit, Amazon, and Nykaa, ensuring parents can access products anytime, anywhere.