Shobhit Gaur Announces the Launch of The Sock Street, Steps In as Founder

New Delhi, India April 15th, 2025: Shobhit Gaur, a seasoned media industry veteran turned visionary entrepreneur, has launched The Sock Street (TSS), a direct-to-consumer (D2C) lifestyle brand redefining socks as bold fashion essential. Joining the leadership team are Udit Mayor as Chief Executive Officer (CEO) and Saurabh Srivastava as Chief Business Officer (CBO). This exciting team will push the envelope in innovation, sustainability, and scaling the brand around the world.

Speaking on the future of TSS, Shobhit Gaur, Founder, The Sock Street said: “At The Sock Street, we are aiming to be a Global Sustainable organization and Redefining the Socks industry. With this vision, we want to be a 100 Cr company in the next 2 years. We are not only creating a company we are creating a movement that challenges traditional perceptions of everyday essentials. With bold ambitions and a clear roadmap for growth, we are excited to redefine what socks mean to our customers. We are aiming for rapid expansion and establishing ourselves as a world leader in the lifestyle essentials sector with plans to open 500 dark stores.”

Udit Mayor, CEO, of The Sock Street added: “I am honoured to lead The Sock Street into its next chapter of growth alongside a talented team committed to innovation and sustainability.”

Saurabh, CBO, The Sock Street concluded: “Joining The Sock Street is an incredible opportunity to drive meaningful impact through bold strategies that resonate with customers while building a sustainable future.”