Bengaluru – July 31, 2025: Shopsy by Flipkart, one of India’s fastest-growing hypervalue platforms, celebrates its fourth anniversary by deepening its mission to enable Bharat live king/queen-size, offering unbeatable value to value-conscious shoppers. The platform has surpassed 450 million app downloads and now delivers to over 19,000 pin codes, reaching all four regions of the country, from metro cities to Tier 4+ towns.
This year alone, Shopsy has onboarded 11.5 million new shoppers, many of whom are experiencing e-commerce for the first time. As its footprint deepened, it saw sharp growth in demand from Tier 4 towns and remote districts, including Bhagalpur, Medinipur, Dunda, and Rajnagar, reflecting growing trust in Shopsy’s value-led pricing, ease of use, and curated selection under ₹300/-.
Kapil Thirani, Business Head, Shopsy and Flipkart Marketplace, Flipkart, said, “In just four years, Shopsy has emerged as the go-to destination for value-conscious shoppers across India. Our focus has been on offering a wide selection of quality products, simplifying discovery, and delivering a seamless, localized experience to customers in the many ‘mini-Bharats’ that comprise our country. Shopsy’s selection is shaped by the diverse tastes of these regions. We’ve built a platform that not only scales but truly resonates with the everyday choices and expectations of shoppers across regions. As we celebrate this milestone, we remain committed to making hypervalue e-commerce even inclusive, intuitive, and trusted for every Indian household.”
Reaching All 4 Corners of Bharat: From Tier 1 to Tier 4
Since launch, Shopsy has expanded its footprint by over 2X, reaching every corner of the country. Whether it’s a sari in Sitamarhi or a mixer in Mokokchung, the platform powers everyday commerce in Bharat’s deepest heartlands. States like J&K, Mizoram and Sikkim, led growth in the North and East, while Telangana, AP, Maharashtra, and Goa emerged as high-growth markets in the South and West.
Bharat-First Selection for Micro-Markets
Shopsy’s selection is truly Bharat-first – the country’s own shopping destination, built for diversity, shaped by regional nuance, catering to Bharat’s ‘Hazaaro Bharat, Hazaaro Khwahishen’. With over 16 million products across 1,300+ categories, Shopsy offers thoughtfully curated, regional-first catalogues that reflect local tastes and seasonal needs. From trending fashion to daily essentials, the platform ensures the right quality at price points that resonate with Indian households. This year, kidswear orders grew 150%, and large appliances rose by 20%.
Built for a first-time Digital Shopper
Shopsy delivers a vibrant, Bharat-first shopping experience tailored for first-time mobile users across Tier 4+ and smaller towns. With an intuitive, visual interface, AI-powered personalized feeds, and region-specific product discovery, it removes the need for complex navigation. Shopsy offers a multi-category feed that is very personalized and dynamic. For instance: Based on whether you’re in Gaya, Gwalior, or Guntur, the feed you see will be completely different, tailored to your regional preferences and cultural nuances. Shopsy intuitively curates and presents what you’re most likely to be interested in. The lightweight app ensures smooth performance in low-bandwidth areas, while AI also enhances catalog quality and video content. Advanced location intelligence further enables seamless deliveries, even in hard-to-reach pin codes.
Celebrations That Connect Families
Shopsy’s high-impact events, such as the Grand Shopsy Mela and End of Season Sale, have become digital-first family shopping moments, driving year-over-year growth in order volumes. The Grand Shopsy Mela offers over 1 million products priced under ₹149/- across various categories provided by sellers. The sale re-creates the joy and energy of traditional Melas for Bharat’s Tier 2, 3, and 4 cities through gamified discovery, regional deals, and amazing value.
Empowering 1.4M+ Sellers Across Bharat
Shopsy supports 1.4 million sellers (including Flipkart) from across India, enabling them to reach new customers, especially during marquee events where many sellers saw business grow by up to 1.5x. With continued focus on seller training, visibility tools, and ease of onboarding, Shopsy remains committed to building inclusive digital entrepreneurship across India. Shopsy has also strengthened quality check measures on the platform. This approach involved removing several substandard products, ensuring listing accuracy, and incentivizing top-performing sellers.
As Shopsy enters its fifth year, the platform renews its commitment to serve every serviceable pin code, every shopper, and every seller. With successful four years behind it and Bharat ahead, Shopsy is building the future of value commerce, inclusive, intuitive, reliable, and accessible from every corner of the country.