Nodia, Mar 6: Shubham Housing Finance, a leading provider of housing finance solutions for the informal segment, today announced the inauguration of its first women-led branch, ‘Shubh Shakti,’ located in the heart of Noida. The branch was officially inaugurated by Anujai Saxena, Chief Executive Officer of Shubham Housing Finance.
The ‘Shubh Shakti’ initiative marks a significant milestone in the company’s commitment to financial inclusion and gender diversity. This dedicated branch is managed and operated entirely by a team of skilled women professionals, designed to provide a comfortable and empowering environment for female applicants and families seeking to fulfill their dreams of homeownership.
Breaking Barriers in Home Finance
Research indicates that women often face unique hurdles in accessing formal credit. The Shubh Shakti branch aims to bridge this gap by offering:
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Personalized Financial Counseling: Expert guidance tailored to the needs of women entrepreneurs and salaried professionals.
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Simplified Documentation: A streamlined process designed to accommodate the specific documentation available to the informal sector.
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Community-Centric Approach: A safe space for women to discuss financial goals and long-term security.
Speaking at the inauguration, Anujai Saxena, CEO, Shubham Housing Finance, said:
“Shubh Shakti represents strength, resilience, and leadership. At Shubham, we believe empowering women financially creates a lasting impact on families and communities. This initiative reflects our commitment to building an ecosystem where women feel confident to lead their homeownership journey.”
Sanjay Chaturvedi, Founder & Managing Director said
“At Shubham, we have always believed that financial inclusion begins at the grassroots, and women play a pivotal role in shaping stronger households and communities. The ‘Shubh Shakti’ branch is a meaningful step toward enabling more women to confidently access home finance and build a secure future for their families.”
Rupa Basu, Promoter & Joint Managing Director also contributed
“Empowering women financially has a multiplier effect on families and society. Through the ‘Shubh Shakti’ initiative, we aim to create a welcoming space where women feel supported, understood, and inspired to take the lead in their homeownership journey.”
The launch coincides with the week of International Women’s Day, reinforcing the company’s “Shubh” (auspicious) mission to bring formal credit to those who have historically been excluded. The Noida branch will serve as a pilot model for future women-led expansions across India.