New Delhi —28 April 2025: In a landmark move marking its formal entry into the Middle East, Signum Hotel Management, Dubai, has joined hands with leading UAE- based Al Waleed Real Estate to announce the formation of a new joint venture company — Insignia Hotel Management, Dubai. The venture debuts with the launch of a new premium hospitality brand, Insignia, envisioned to deliver culturally immersive and globally benchmarked experiences across the GCC.
Under the joint venture, all Insignia Hotels & Resorts properties will be fully operated and managed by Signum Hotels & Resorts. The new brand is set to embody a seamless blend of modern comfort, regional identity, and hospitality innovation.
“This collaboration is the result of a shared vision — to redefine premium hospitality in the Middle East through a perfect marriage of local insight and international expertise,” said Mehul Sharma, Founder & CEO, Signum Hotels & Resorts.
The partnership reflects Signum’s strategic global expansion. With a growing portfolio across India, the UK, and the UAE, the company’s foray into the broader Middle East market signals an accelerated vision of becoming a globally respected hospitality group.
Leveraging Al Waleed Real Estate’s strong regional presence and deep-rooted knowledge of the real estate and hospitality landscape, Insignia is uniquely positioned to meet evolving guest expectations and emerging travel trends within the GCC.
Mohamed Al Mutawa, CEO of Al Waleed Real Estate, said: “This partnership is the coming together of strength and strategy. Signum brings global hospitality excellence, while we bring on-ground knowledge and execution capability. Together, through Insignia, we aim to build properties that serve as landmarks of experience, trust, and value for guests from the region and beyond.”
The launch of Insignia Hotel Management, Dubai marks Signum’s thoughtful expansion into new markets, reflecting its commitment to authenticity, innovation, and excellence. This new venture carries forward Signum’s brand philosophy—delivering culturally immersive experiences rooted in local heritage while upholding the highest standards of international hospitality. From architectural design to service protocols and operational SOPs, Insignia embodies the same design language, service ethos, and attention to detail that define the Signum experience globally.
“Insignia’s brand ethos reflects distinction and cultural pride. From architecture and interiors to service and culinary expression, the guest journey will celebrate the richness of the region,” Sharma added.