New Delhi, 5 September 2025: Sneakrz, the multi-brand performance footwear retail concept by Brandman Retail, is setting the stage for a new kind of sneaker experience in India. The brand has launched its first store in Guwahati, designed not just as a retail outlet but as a space where movement, design, and culture meet. Stores in Noida, Mumbai, and Delhi are already in the works, with over 10 more signed across Adani Airports and high-street locations.
More than just shelves lined with shoes, Sneakrz brings global performance brands like New Balance, On, Saucony, Puma, Adidas, and Asics into an environment that feels rooted in India, a space built for athletes, casual movers, trendsetters, and the growing community of sneakerheads who see sneakers as more than just footwear.
“Our sneaker story is still being written in India,” says Kashika Malhotra, founder of Sneakrz. “For many of us, sneakers are how we express ourselves, through movement, through fashion, through culture. Sneakrz is our way of creating a platform that feels global but speaks in a distinctly Indian voice.With India’s ₹12,000 crore sneaker market growing at over 15% CAGR, Sneakrz is poised to ride this wave. We aim to build a culture that’s inclusive, conscious, and unapologetically Indian. The brand is aiming to open 50 stores by 2029, expanding into Tier 2 cities, travel hubs, and high-street destinations.”