Soulflower To Celebrate Independence Day With A Commitment To Empowerment & Sustainability

Mumbai, August  14 2024: Commemorating the 78th Independence Day, Soulflower—India’s first farm-to-face brand—announces its commitment to empowerment and sustainability. The brand emphasizes its dedication to empowering Adivasi farmers by helping them become self-sufficient, financially independent, and resilient. These goals will be achieved by teaching organic and sustainable farming methods, alongside providing vocational training, skill development, and employment opportunities for local women, artisans, and craftsmen, enabling them to achieve financial independence. Soulflower is already engaged in many of these activities and plans to expand the scope and reach in the immediate future.

“Soulflower remains dedicated to fostering empowerment not only among its customers but also within the wider community. Throughout our production process, we are committed to sustainability and the adoption of cruelty free and ethical practices, besides maintaining our reputation as a fully organic, preservative-free, all-natural clean beauty brand. We also incorporate innovative methods to use recyclable and sustainable materials in our packaging,” says Natasha Tuli, Co-Founder & CEO of Soulflower.

Most of the ingredients in Soulflower’s products are organically grown on their farms in Rajasthan and are managed by local Adivasis. “We believe that true independence comes from empowering individuals and communities while taking responsibility for our planet. Our Independence Day initiatives reflect our dedication to these values, and we are proud to contribute to a sustainable and empowered India,” concludes Natasha Tuli.