New York, Dec 18 — StayTerra, a platform comprised of premier vacation rental brands in top destinations across America, today announced its investment in Cape & Coast Premier Properties (“Cape & Coast”), a luxury vacation rentals management company headquartered in Cape San Blas, Florida that specializes in exceptional beach vacation experiences across the Northwest coast of Florida.
Established in 2016, Cape & Coast manages an extensive collection of thoughtfully designed homes on the family-oriented, pet-friendly beaches stretching from St. George Island to Mexico Beach in Florida’s Forgotten Coast. In addition to high-end property management services, Cape & Coast has a dedicated 24-hour guest services team available to guide guests through recommended local vendors, premium amenities and a convenient app to manage their vacation experience. Cape & Coast is led by Heather Haire, an award-winning vacation rentals industry veteran who served as Cape & Coast’s Chief Revenue Officer for over nine years before her promotion to Chief Executive Officer earlier this year.
Through this partnership, StayTerra is expanding its presence in the attractive Florida vacation rental market, opening the door for more owners and guests to benefit from its world-class, personalized rental experiences. By joining the StayTerra collection, Cape & Coast will have access to increased capital for growth, cutting-edge technological expertise, an extensive network of experienced hospitality professionals and advanced customer service capabilities that will support the company’s continued expansion.
“We are thrilled to welcome Cape & Coast to the StayTerra platform as we continue to bolster our presence across Florida’s beautiful Gulf Coast,” said Mary Lynn Clark, Chief Executive Officer of StayTerra. “Florida is a key market for us and a pillar of our long-term growth strategy, and we are excited to expand into the Forgotten Coast, given the appeal of its pristine beaches and vibrant coastal communities. Partnering with Heather Haire—an established leader with more than a decade of experience in Northwest Florida’s vacation rental market—was a natural fit. She and her team have built Cape & Coast into an industry leader known for exceptional hospitality. We look forward to working with this incredible team to bring Cape & Coast’s luxury beach vacation experiences to even more guests throughout the Panhandle.”
“This is an exciting next step for Cape & Coast and a testament to the powerful brand equity we have worked very hard to build,” Ms. Haire added. “With StayTerra’s support, we are positioning our company for long-term growth with a likeminded partner who recognizes the importance in our curated, locally guided coastal vacations and best-in-class property management. As we enter this next chapter of growth, we do so with the goal of providing even more families with our stress-free, personalized stays that showcase the beauty of Florida’s Forgotten Coast.”
In addition to Cape & Coast, the StayTerra platform includes Prime Vacations, a leading vacation rental management company based in Bradenton, Florida that manages over 1,000 properties across multiple independent brands on Anna Maria Island, Siesta Key, Lido Key and in the surrounding Sarasota area, and Moving Mountains, a luxury property management and vacation home rentals company in the Colorado Rockies. StayTerra’s continued success is backed by Garnett Station Partners, a leading principal investment firm that partners with experienced and entrepreneurial management teams to build valuable growth companies, and Bessemer Venture Partners, a prominent technology investor with AI and industry expertise.