New Delhi, 23 April 2025: Celebrated fashion designer Suneet Varma and iconic gin brand Tanqueray have come together to present “The OG Summer of Love“, a unique collaboration that blends high fashion with the art of celebration. This partnership brings forth a curated gift experience, featuring a bespoke Suneet Varma-designed scarf alongside Tanqueray’s signature gin and complementary lifestyle elements, including coasters, cocktail cards, and a perfume. The collection is a tribute to summer’s vibrancy, designed to elevate moments of togetherness with timeless style and refined taste.
The collaboration is rooted in a shared appreciation for craftsmanship and sensory storytelling. Both Suneet Varma and Tanqueray are renowned for their heritage, attention to detail, and ability to create unforgettable experiences. The scarf, the centrepiece of this partnership, is a visual ode to Tanqueray’s botanical essence, featuring intricate motifs of juniper berries, citrus, and aromatic herbs. Rendered in a palette of Tanqueray green, soft neutrals, and fresh botanical hues, the lightweight, premium fabric scarf embodies effortless elegance for the season.
Celebrating the collaboration, Suneet Varma says, “My design philosophy has always been centred on celebration, emotion, and storytelling – values that align beautifully with Tanqueray‘s legacy of bold flavours and sophistication. This collaboration transcends fashion and spirits; it’s about crafting moments of joy and connection. The scarf is a wearable celebration, much like a perfectly crafted Tanqueray cocktail—refined, vibrant, and memorable.
This limited-edition collaboration is designed as an exclusive experience rather than a commercial offering, celebrating summer through a perfect fusion of fashion and flavour that embodies the spirit of elevated gatherings. Looking ahead, this partnership paves the way for future creative explorations at the intersection of luxury lifestyle brands, with both Suneet Varma and Tanqueray expressing enthusiasm for innovative collaborations that continue to redefine sensory experiences and memorable moments.
