New Delhi, 18th June, 2025: Tanishq’s wedding-exclusive sub-brand Rivaah introduces the ‘Rivaah Bridal Insider’ — a thoughtfully curated styling series designed to be a guide for the brides-to-be as they prepare for their big day. Launched ahead of the summer wedding season and in line with evolving bridal styling trends, the series marks a unique collaboration between Rivaah and celebrated makeup artist and stylist Namrata Soni. Exclusively hosted on Tanishq’s social media platforms, Rivaah Bridal Insider is more than a jewellery guide — it’s a bridal styling masterclass. The series offers actionable insights across key bridal themes such as jewellery selection and personal styling, tailored for diverse Indian wedding occasions. From plain gold to antique gold, diamonds to polki, Rivaah by Tanishq presents a stunning range of jewellery for every bride. With designs that blend modern elegance with timeless tradition, Rivaah celebrates every woman as the queen of her story.
Each episode, anchored by Namrata Soni, dives deep into specific bridal moments — from decoding colour theme to styling statement pieces for the Mehendi and Cocktail, to perfecting the bridal red lehenga look. Whether it’s capturing the natural glow for Haldi, embracing heritage with a twist for Mehendi, or channeling contemporary chic for the Reception, the Rivaah Bridal Insider equips brides with expert tips to own every look with confidence. With Tanishq’s exquisite bridal jewellery and Namrata Soni’s unmatched expertise, this initiative positions Rivaah as the go-to destination not just for wedding jewellery, but as a holistic bridal styling companion.
Commenting on the launch of the series, Pelki Tshering, CMO, Tanishq said, “At Tanishq, women have always been at the core of our purpose. Being a part of their most cherished milestones—especially a moment as personal and profound as their wedding day—is not just an honor; it’s a responsibility we embrace with heart. With Rivaah Bridal Insider, we set out to support today’s bride who increasingly looks to celebrity stylists and Bollywood for inspiration. This initiative is our way of combining expert-led styling advice with our timeless bridal jewellery offering. Our collaboration with Namrata Soni, a name synonymous with contemporary bridal beauty and elegance, brings this vision to life—offering brides across the country a trusted source of inspiration, personalized guidance, and a styling-first approach to wedding jewellery. Through this IP, Rivaah steps in as more than just a jewellery brand—it becomes a true companion in a bride’s journey to express her individuality with confidence.”
Rivaah Bridal Insider is your ultimate guide to turning wedding dreams into reality. So, why settle for anything less when you can have a wedding journey that is extraordinary as your love story.
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