Mumbai, 7th July , 2025 — The Stone Sapphire India Pvt Ltd (TSSIPL) unveiled its new logo and refreshed brand identity, marking a pivotal step in its evolution as a leading force in India’s consumer brand landscape.
This strategic enhancement reflects the company’s evolution over the past eight years into a trusted and sophisticated brand distribution platform. The new identity underscores TSSIPL’s commitment to excellence, sustainability, and clarity in brand positioning. With a focus on building robust OEM networks and driving operational value across the supply chain, TSSIPL continues to serve as a preferred distribution and brand development partner for both legacy international licenses and proprietary in-house brands. The organization’s diversified portfolio spans toys, stationery, homeware, and sports goods. TSSIPL is known for its ability to add strategic value to its partners — offering not just distribution, but market insights, pricing intelligence, design consultation, and omnichannel access.
“At The Stone Sapphire India Pvt. Ltd., our renewed identity is more than a visual change—it is a reflection of our journey and evolution as a brand-driven, value-focused organization. Over the past eight years, we have transitioned from being product suppliers to strategic partners and ecosystem enablers. Skoodle, our flagship stationery brand, exemplifies this transformation. What began as a simple idea—to empower self-expression through a pencil—has today become one of the world’s largest recycled pencil brands. It stands as a testament to our commitment to sustainability, innovation, and long-term impact. For us, sustainability is not just about eco-friendly products; it’s about embedding environmental stewardship, social responsibility, and economic contribution into everything we do. As we continue to support employment generation, strengthen India’s manufacturing ecosystem through our OEM networks, and grow our licensed and homegrown brands, we remain firmly focused on building a more purposeful and responsible future”, stated Shobhit Singh, MD and CEO of The Stone Sapphire India Pvt. Ltd.
Every product bearing the “Marketed and Distributed by The Stone Sapphire” mark stands as a testament to the company’s design-first philosophy, integrated OEM network, and deep domain expertise. This mark now serves as a definitive symbol of product authenticity, regulatory compliance, and market readiness—trusted by retailers and consumers alike.
With a robust and expanding portfolio, The Stone Sapphire India Pvt. Ltd. (TSSIPL) manages a mix of proprietary and partner brands including Esen, Corelle, Glimm, Stunn, BergHOFF, LAV, Peggy Oliver, Skoodle Wise, and Braven, alongside licensed global IPs such as Marvel, Disney, The Lion King, Muppet Babies, Peppa Pig, PAW Patrol, Winfun, Disney Stitch, and Dora the Explorer. Through this multi-category presence, TSSIPL continues to deliver differentiated, high-quality products designed to meet the evolving needs of Indian consumers.
This brand refresh is anchored in TSSIPL’s strong operational foundation—built on value chain development, supplier capability enhancement, and strategic go-to-market execution. As an organisation, TSSIPL goes beyond conventional distribution to provide brand stewardship, thereby setting a new industry benchmark.
With this renewed identity, TSSIPL aspires to be recognized as a mark of quality and trust—a symbol that reinforces its position as a sustainably-driven, professionally managed ecosystem enabling long-term growth for both brands and partners.