Mumbai/ Bengaluru, 21 August 2025: As it celebrates its fourth anniversary and steps into its fifth year, The Yellow Shutter has launched ShutterPop, a dedicated content studio built for today’s fast-moving digital landscape.
Over the past four years, The Yellow Shutter has partnered with 200+ brands across FMCG, fashion, EdTech, and more—delivering high-quality ad films known for their craft and storytelling. With brands now demanding content that is quick, engaging, and platform-native, ShutterPop bridges the gap between big-idea production quality and the speed and flexibility required by modern marketing.
The agency has had the privilege of creating for leading names including Tilda Rice, Novo Nordisk, AMD India, Trends, Mia by Tanishq, Policy Bazaar, Tally Solutions, Himalaya Wellness, EatFit, Yousta, Karnataka Bank, Jubilant Foods, Manipal Hospital, Saffola, Cipla, Flipkart, Google, and many more.
“The world of content is a stage that’s always changing, and we’re ready for our next act. ShutterPop is our answer to the demand for purpose-driven content that performs at the speed of culture. We’re committed to breaking the myth that big ideas need big budgets, living by our motto: ‘Think small for bigger impact.’ While our ad film work continues to thrive, we’re already looking to the future—integrating great scripts with AI to conquer new frontiers in filmmaking,” said Dilpreet Kaur Sandhu, Head of Business Growth & Strategy, The Yellow Shutter.
Adding to this, Gaurav Arora, Co-Founder of The Yellow Shutter, shared: “Four years, 50+ brands, and countless stories later—it still feels like the start of an adventure. What began as a passion has grown into something much bigger, and ShutterPop is the next leap. It puts the spotlight on short-form video storytelling and the exciting possibilities of AI-driven films. From our first experiment to now creating 40+ AI-powered films, this journey has been full of learning, laughter, and magic. With ShutterPop, we’re set to keep that momentum alive—with bolder ideas and stories that only get better from here.”
ShutterPop will offer different formats of videos like AI-led videos, reels & short-form content, explainer videos and product launches, employer branding content, Animated videos amongst others.
Operating out of Bengaluru, Mumbai, and Delhi—with a network spanning India and beyond—ShutterPop combines the craft of filmmaking with a nimble creative approach, making it scalable, budget-friendly, and trend-ready.