This is why business writing is important

Business writing includes al types of writing to facilitate communication with the client and producing desirable ads for products. It can either be used as marketing or sales tool. Reading this, it’s clear that business writing is extremely important. Without it there’s no clear communication with clients and is there no marketing possible. Business writing can also include other forms of writing.

In fact. Business writing refers to any form of writing that is used within a business. From just a little note, written with your favourite parker fountain pen, till a big document which records everything you need running a business.

Why is it so important?

Writing is our number one strength. We don’t talk about it often, but humans are the only ‘animals’ that are able to write their thoughts down and share it with the world. This gives lots of opportunities. When it’s done well, you’ve got a very powerful tool to communicate and educate. Clearly written memos and reports lead to deeper insights. They can be used to understand the company, but also to communicate your understanding with the public.

With effective business writing you’re able to drive sales and boost your reputation. You tell the people what they need to hear about your brand. Did you know that using business writing in a proper way, can increase your sales volume?

Demonstrating your intelligence

Some jobs don’t require lots of writing. Then it may seem less important to spend a lot of time writing. But even when you don’t write often, it will stay important to improve your writing skills. By using business writing, you demonstrate your own intelligence. Let them know who your brand is and what you stand for. People will notice when you’ve got poorly writing skills and will think that this is representative for the quality of your company.

Be more influential

Having good writers’ skills is very important. Not only for your own business, but also for you as person. Writing is a great tool to not only communicate with your clients, but also to improve your persuasion skills. This helps you to influence others and achieve your own goals. By persuading others, you can improve your business as well.

If you want to create call-to-action and creative taglines, you need to know how to develop these. How to encourage the reader to act and choose for your business. If you’re not as good in writing, this will be very difficult to do.

Better communication

One of the best reasons to start improving your business writing skills is better communication. Many people find it a shame that we don’t use handwritten letters anymore. When you try to communicate once (or more often) by writing letters with your high-quality cross fountain pen, you show them how much effort you put in to communicating with them.