Mumbai, April 9: Thomas Cook has announced the launch of its new franchise outlet in Guwahati, strengthening its presence in Northeast India. The expansion aligns with the company’s strategic focus on high-growth regional markets and rising demand for forex services across Assam and the wider Northeast region.
With this addition, Thomas Cook India now operates three locations in Assam, including its presence at Lokpriya Gopinath Bordoloi International Airport (LGBIA).
The newly launched outlet offers a comprehensive suite of foreign exchange services, including:
- Prepaid Travel Cards (in partnership with Mastercard and Visa), such as:
- Holidays Borderless Travel Card (multi-currency card supporting 12 global currencies)
- FX Enterprise Card (India’s first eco-friendly forex prepaid card)
- Study Buddy Card for overseas students
- One Currency Card with zero cross-currency conversion fees
- Overseas Education Forex Services, covering tuition fee transfers, living expenses, student travel benefits, and insurance
- Foreign Currency Services across 26 global currencies
- Overseas Remittances, enabling money transfers to over 120 countries through its Send Money Abroad service
Guwahati has emerged as a high-potential forex market, driven by increasing outbound leisure travel, a growing student segment, and expanding business activity. The city’s large base of approximately 6 lakh passport holders, coupled with rising digital engagement and improved international connectivity, is accelerating demand for forex solutions.
Strategically located in a high-visibility area, the outlet is designed to cater to diverse customer segments including families, students, and professionals, with strong demand for currency exchange, prepaid forex cards, and remittance services.
The launch also reinforces Thomas Cook India’s omnichannel “phygital” model, seamlessly integrating physical outlets with digital platforms. Customers can initiate transactions in-store and complete them online, or begin digitally and access in-person assistance, ensuring flexibility and convenience.
The company’s digital ecosystem includes its Forex App (B2C), FX Mate (B2B), V-KYC capabilities, and 24×7 Forex on WhatsApp services, offering real-time rate checks and end-to-end transaction support. Additionally, its “Ghar pe Forex” service ensures doorstep delivery within two hours, enhancing last-mile convenience.
Commenting on the expansion, Deepesh Varma, Chief Business Officer – Foreign Exchange, Thomas Cook (India) Limited, said:
“Guwahati is a high-potential and fast-evolving forex market, serving as the gateway to Northeast India with increasing outbound leisure and student travel, rising passport penetration, and growing digital adoption. The launch of our new outlet reflects our confidence in the city’s growth trajectory and the strong demand across both physical and digital channels. Through our omnichannel ‘phygital’ approach and innovations like V-KYC and Forex on WhatsApp, we aim to deliver speed, convenience, and trust to our customers.”
This expansion underscores Thomas Cook India’s commitment to strengthening regional access and catering to the evolving needs of India’s fast-growing travel and forex market.
