Bengaluru, April 03rd, 2025: Timbuckdo, a leading social commerce platform, is thrilled to announce the launch of its innovative payment platform, designed specifically for students and Gen Z consumers. Developed in partnership with Decentro, India’s fastest growing Fintech Infrastructure Platform, the new platform aims to provide an affordable shopping experience, empowering the two segments to make the most of their budgets while enjoying exclusive discounts and a hassle-free shopping journey.
The company aims to capture the vast potential that students and Gen Z present. These segments are often burdened with financial constraints, and shopping can be stressful. Timbuckdo’s QR-enabled payment system is set to change that. By scanning a QR code at participating retailers, student consumers in these brackets can unlock a range of exclusive discounts tailored just for them. This innovative approach simplifies the payment process and ensures that they can effortlessly save money while shopping for essentials.
Commenting on the platform’s objectives, Mythri Kumar and Apoorv Sharma Prasad, Co-Founders of Timbuckdo said: “Students and Gen Z are the target segments for the new payment platform. Our goal is to make student discounts accessible and easy to use. While we understand the unique challenges that Gen Z faces, our platform is designed to alleviate some of that stress by providing easy access to discounts and a seamless payment process. We believe that shopping should be an enriching experience, not a burden. With this launch, we’re not just simplifying the discount experience but also helping integrate Gen Z into the mainstream economy. This initiative lays the groundwork for future offerings, such as insurance and education loans, specifically designed for students. Our technology enables them to save on everything from their daily coffee to fashion and gadgets, helping them maximize their budgets while fostering brand loyalty,” they added.
Timbuckdo’s QR-based system represents more than technological innovation—it’s a gateway to financial empowerment for young consumers. The sophisticated payment infrastructure powering this solution was made possible through a deep collaboration with Decentro, whose banking APIs provide the secure foundation for Timbuckdo’s consumer-facing experience.
Raunak Dembla, Founding Member – Decentro, highlighted the significance of the partnership: “We’re thrilled to partner with Timbuckdo in bringing seamless, rewarding financial experiences to students and Gen Z. At Decentro, our mission is to provide robust, secure banking infrastructure that powers innovative fintech solutions—making financial inclusion a reality for underserved segments. By integrating our APIs, Timbuckdo’s QR-based payment platform is not just simplifying transactions; they aim to set a new standard for how young consumers can save, spend, and truly engage in the digital economy.”
Market data shows that student consumer spending in FY25 has concentrated in FMCG, travel, and e-commerce sectors. According to Boston Consulting Group, Gen Z-driven spending will reach US$2 Trillion by 2035. McKinsey & Company projects that by 2030, 75 percent of consumers in emerging economies like India will be between 15 and 34 years old, with students aged 18 to 24 being particularly valuable to consumer businesses.
Timbuckdo’s platform is now available for download on both iOS and Android devices. Students can sign up for an account to access exclusive discounts and experience a new way to shop smarter. Timbuckdo is already partnering with branded retailers. Forward-thinking brands like Tribal Brew Coffee have integrated the system, seeing an increase in student engagement and foot traffic.