New Delhi, 28th May’2024 — Type Beauty Inc., is a trailblazing beauty brand known for its skin-inclusive and dermatologically tested makeup using groundbreaking formulations for all Indian skin types. Their expansive foundation range comes in 24 shades with four variants tailored for every skin type and tone. This marks a significant milestone in the beauty industry since no other Indian brand, till now, has offered such a wide range of shades. This has reinforced Type’s commitment to inclusivity and smart beauty.
Talking about milestones, Type completed 2 years of transforming beauty norms by providing clean, effortless makeup rooted in dermatological science on 27th May 2024. To celebrate its second anniversary, the brand is offering up to 60% off site-wide till today midnight, making this the perfect opportunity to experience its revolutionary makeup range. They are also hosting an exclusive makeover event at Miss Margarita on 30th May, Thursday, from 7:30 pm onwards, where attendees can experience a professional makeover by experts from the Type Beauty Inc. Team.
Last year, Ananya Kapur, the founder, was featured on Forbes and recognized among the ‘100 Emerging Women Entrepreneurs’ by Your Story for the inclusivity her brand has embraced and how. Be it the foundations that heal the skin from within, the concealers that help in reducing puffiness and dark circles, anti-pigmentation lipsticks that hydrate the lips and reduce pigmentation, or even setting sprays, which can also be applied as a sunscreen because they have SPF 35 Pa++++, all received tremendous love and numbers.
The brand’s mission has always been to provide makeup that enhances beauty and nurtures the skin from within. Each product is meticulously formulated with beneficial ingredients like collagen, peptides, amino acids, zinc, and vitamins, ensuring that every application supports and heals the skin. Every product created by their team of chemists and dermatologists is made into a semi-customizable form that can heal most of the underlying skin problems faced by Indian women.
Since its inception, the company has seen a 30% growth in its sales and to reach a wider audience, Type is now available on the most trusted marketplaces including Nykaa, Kindlife, Vanity Wagon, Glow by Tressmart, Amazon, Flipkart, and Meolla. Witnessing the growth and demand for skin-centric makeup products, especially among the younger age groups (20-30 years); considered the educated consumers, the brand is expecting a rise of about 30% in sales by the year-end. In addition to finding a stronghold in India, Type Beauty Inc. also aims to enter the international market by the end of this year.
Founder Ananya Kapur shares her excitement saying,“ I am overwhelmed with the love and response Type Beauty Inc. has received in the past two years. We’ve received several testimonials and reviews from customers who used our products and felt the difference we wanted to bring. Starting from my kitchen to a lab now, every product the brand has created was dedicated to solving the skin issues that most Indian women face, and we can’t be happier to know that it has worked well for varied Indian skin types.”
Type Beauty Inc. continues to revolutionize the beauty industry with its innovative approach to makeup. By customizing products according to skin type and incorporating skincare benefits into every formula, the brand ensures that makeup products are not just limited to enhancing the skin tone but also nurturing it from within. The brand focuses on creating cruelty-free, vegan, and expertly formulated products.
