New Delhi, India March 02: U.S. Polo Assn. India introduces its Spring–Summer ’26 Collection through the latest brand campaign, featuring HH Maharaja Sawai Padmanabh Singh, Global Ambassador for USPA. The campaign sets the tone for a season defined by effortless style and contemporary ease. Rooted in the brand’s authentic connection to the sport of polo yet designed for today’s dynamic lifestyles, the brand presents a summer wardrobe that moves from weekday refinement to weekend relaxation. This is a collection that transcends the field, embracing modern living through elevated essentials, breathable fabrics and silhouettes crafted for the rhythm of Indian summers.
This season introduces a distinct coast-inspired narrative, bringing forward airy layers, relaxed tailoring, and fluid silhouettes that evoke sun-drenched escapes and warm city days.. A palette of soft neutrals, coastal blues, crisp whites, and sun-washed hues underscore the season’s quiet confidence. The focus on light layering and breezy style allows for seamless transitions – office to evening, travel to leisure -positioning the collection firmly within an off-field lifestyle that reflects contemporary aspirations.
This season celebrates innovation and timeless style as the iconic U.S. Polo Assn. polo shirt returns with renewed sophistication. Leading the offering is Aeris, the brand’s latest shirt innovation, thoughtfully designed for Indian summers. Crafted with an emphasis on lightness and breathability, Aeris features an airy construction paired with a clean, structured silhouette, delivering all-day comfort without compromising on style. The collection showcases lighter constructions, sharper fits, and innovative fabrics that prioritize breathability and ease of wear. Balancing comfort with elevated design, the extensive range reinforces the polo shirt’s status as a versatile wardrobe staple, effortlessly suited for everyday dressing as well as more polished occasions.
Product innovation plays a defining role, with breathable seersuckers, premium flat knits, and lightweight linens delivering texture and depth without compromising comfort. Thoughtful detailing and modern finishes elevate casual classics, ensuring adaptability across settings while maintaining a refined sensibility.
Denim evolves with renewed direction, introducing updated washes and progressive fits that balance structure with ease. Logan, features a loose-fit silhouette with a directional aesthetic, while Shawn offers a refined relaxed profile designed for everyday versatility. Together, they expand the wardrobe with options that speak to both effortless styling and elevated casual dressing.
Commenting on the collection, Amitabh Suri, Chief Executive Officer, U.S. Polo Assn. India, said: “The way India dresses in summer has evolved. There’s a growing appreciation for ease, but also for a style statement. The new USPA collection offers our consumers exactly that, comfort and style. We’ve interpreted our sport heritage through summer layers, lighter fabrics and more fluid silhouettes that respond to the weather and the lifestyle of the modern Indian man. It’s a wardrobe that feels effortless, yet always intentional.”
The Spring–Summer ’26 Collection will be available across exclusive brand stores, uspoloassn.in, and select shop-in-shops nationwide, launching on Myntra and other leading online marketplaces.”