Mumbai, 01st August 2025: Under 25, the flagship youth platform from Collective Artists Network, has officially crossed one million downloads, a major milestone in its mission to build a digital world where students feel seen, heard, and celebrated.
Made for Gen Z, the Under 25 app combines content, community, and gamified experiences in a way that mirrors how young people express themselves online. With over 400,000 monthly active users, it’s become more than just an app, it’s a daily habit for students across the country to create, connect, and earn while being part of something bigger.
“This is the largest youth cohort India has ever seen — they are digitally native, culturally aware, and deeply expressive,” said Vijay Subramaniam, Founder & Group CEO of Collective Artists Network. “Under 25 has done what few platforms have managed to do: bring this generation together in one place, on their terms. It’s not just an app, it’s a cultural engine built for the future of India.”
Since launch, the app has facilitated over ₹6 crore in student payouts across 18 months, directly benefitting more than 1,50,000+ students. It has also hosted 600+ events across 25 cities. To date, students have created more than 2.5 million pieces of content on the platform, making it one of the most active creative communities in the country.
“What excites me most is how quickly this has grown, not just in numbers, but in energy,” said Jeel Gandhi, CEO of Under 25. “From students discovering new interests to finding their voice through content or showing up to events across the country, this isn’t just user growth, it’s real community. We’ve built something that belongs to them, and they’re building it with us.”
Under 25 has also collaborated with 350+ brands, connecting them with youth audiences through digital storytelling, grassroots engagement, and peer-driven influence.
Adding to this momentum is the return of its signature in-app campaign, The Leaderboard. After a successful debut season that rewarded 100 students with prizes worth ₹3 lakhs, Season 2 launches this August. Titled “Joyride Through the Universe”, it encourages students to explore the app’s full potential, from content creation and event participation to in-app missions and rewards, with a total prize pool of ₹10 lakhs.
With 1 million downloads now behind it, Under 25 is looking ahead with plans to grow across Tier 2 and Tier 3 cities, deepen community-building features within the app, and unlock new brand collaborations that create more real-world opportunities for India’s students.