For over 140 years, Victorinox has stood as a global symbol of preparedness, precision and Swiss ingenuity—trusted through its iconic Swiss Army Knife™, watches and travel gear. In 2026, the brand marks a decisive evolution in India, elevating its watch business from a functional accessory to a position of true horological authority.
This transformation is not cosmetic. It is rooted in deep manufacturing expertise, uncompromising engineering and a bold portfolio that firmly establishes Victorinox as a serious Swiss watchmaker in the Indian market. At the centre of this evolution lies Delémont, Switzerland—the heart of Victorinox’s watchmaking excellence.
Built in Delémont: Where Credibility Is Crafted
Since 2016, Victorinox has consolidated every aspect of watchmaking at its 17,800-square-metre Watch Competence Centre in Delémont, located in the Swiss Jura—horology’s spiritual home. Sustainability is integral to the facility, with 2,750 square metres of solar panels generating 500,000 kWh of clean energy annually, combining Swiss heritage with future-ready responsibility.
More than 200 Swiss specialists design, prototype, manufacture, assemble and rigorously test every Victorinox timepiece entirely in-house. From bezels and cases to movement integration and final assembly, quality is owned—not outsourced. Each watch undergoes a meticulous, multi-stage process that can take up to two years, exceeding statutory Swiss-Made standards. For Indian consumers, this means every Victorinox watch is not merely Swiss-made, but Swiss-crafted, Swiss-controlled and Swiss-tested.
Declaring Watchmaking Intent in India
As part of its 2026 India roadmap, Victorinox introduces the campaign “Spend Your Time Wisely”, reinforcing its transition from a reliable timekeeper to a brand defined by horological excellence.
Under the leadership of Debraj Sengupta, Managing Director – Sales & Marketing, and Avirup Mukhopadhyay, Head of Marketing, Victorinox is positioning watches as the emotional and technical core of its future in India. With over 30 years in the watch industry and 15 years at Victorinox India, Sengupta brings deep category credibility, while Mukhopadhyay’s FMCG-driven perspective introduces a disruptive, consumer-centric approach. Together, they aim to redefine the Swiss watch conversation in India.
The 2026 Watch Portfolio: Precision Meets Ambition
Victorinox’s 2026 portfolio showcases Swiss engineering at its finest:
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Air Pro GMT Automatic – Designed for globally mobile professionals, tracking up to three time zones with refined GMT functionality.
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Concept One – Available in automatic and solar-powered variants, offering up to 68 hours of power reserve and 8 months of autonomy without light.
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Dive Pro Collection – ISO 6425-certified professional dive watches with 300-metre water resistance, anti-magnetic protection and extreme durability.
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Square One – A bold square case with automatic movement, introducing a confident, contemporary design language.
A Tribute to India
Recognising India’s love for colour, individuality and confidence, Victorinox introduces renewed editions of two iconic collections:
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Maverick – Reimagined with bolder aesthetics for leaders who set their own path.
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I.N.O.X. Elegant – Legendary toughness meets refined sophistication with interchangeable straps and elevated design.
Together, these collections celebrate India’s dual spirit—resilience and elegance.
As Victorinox steps into 2026, its journey in India is no longer just about heritage. It is about horological legitimacy. From Delémont’s engineering floors to India’s wrists, every Victorinox watch carries a promise of Swiss precision, tested beyond standards and built to be trusted for life.