Boulder, Colo.Dec 06 — Wana Brands, North America’s leading edibles provider and a subsidiary of Canopy USA LLC (“Canopy USA”), announced today that the brand is launching its premium gummies in Zürich, Switzerland as part of the country’s first-of-its-kind cannabis pilot program. Three different gummy packs — Sativa, Hybrid, and Indica — will make their debut in December 2025 in partnership with The Alpen Group.
The launch marks a major milestone in Wana’s global expansion, bringing the brand’s trusted formulations and innovative flavors to Switzerland’s regulated pilot program—designed to study the impacts of legal, regulated cannabis.
“As Wana celebrates 15 years of elevating the edibles experience, our gummies continue to marry culinary artistry with plant-powered science,” said Brooks Jorgensen, President at Canopy USA. “We’re proud to work alongside likeminded partners to bring Wana to a thoughtfully regulated global pilot program and a new generation of consumers.”
Wana’s participation in Switzerland’s pilot program underscores the company’s mission to expand access to high-quality, plant-powered wellness solutions across the globe.