AUSTIN, Texas, October 09, 2025 –Today, Whole Foods Market’s Trends Council unveiled their top food trends for 2026 in the retailer’s annual Trends predictions report. Whole Foods Market predicts 2026 the year of fiber frenzy, fine-dining freezer finds, and an uptick in tallow. These and more are set to influence the food landscape in the coming year.
The Whole Foods Market Trends Council – a collective of Whole Foods Market team members ranging from foragers and buyers to culinary experts – develop these trend predictions each year through a combination of deep industry experience, keen observation of consumer preferences and collaborative sessions with emerging and established brands.
“Each year, our Trends report captures the pulse of what’s next in food, and 2026 is no exception,” said Sonya Gafsi Oblisk, Chief Merchandising and Marketing Officer at Whole Foods Market. “This year’s trends highlight how curiosity, creativity and conscious choices are shaping the way people eat and shop. We’re inspired by the innovation we’re seeing across the food landscape and can’t wait to watch these ideas come to life in our aisles and beyond.”
“Our trends predictions are inspired by the council’s deep expertise and boots-on-the-ground discovery – at farmer’s markets, industry trade shows, local restaurants and more,” said Cathy Strange, Ambassador of Food Culture for Whole Foods Market and member of the Trends Council. “The 2026 list reflects how quickly ideas can move from emerging concepts to everyday favorites. It’s exciting to see how these trends will shape conversations in kitchens, communities and the broader food culture in the year ahead.”