Bengaluru, 23rd July 2025: India Yamaha Motor Pvt Ltd (IYM) has reached a significant milestone with the inauguration of its 500th Blue Square showroom in India. This marks a strong step forward in Yamaha’s customer-centric growth journey, especially in creating exclusive experiences tailored for premium customers. The expansion reinforces Yamaha’s nationwide reach in sales, service, and support, while accelerating its strategy in the premium two-wheeler segment.
Since the introduction of the ‘The Call of the Blue’ brand campaign in 2018, Yamaha has consistently focused on offering products that appeal to the aspirations of India’s new-age riders and premium customers. The Blue Square showrooms—launched in 2019—have played a central role in this vision, serving as exclusive, experiential spaces that reflect Yamaha’s racing DNA and performance-oriented legacy. “Blue Square” blends Yamaha’s global motorsports heritage with a one-stop buying experience— ‘Blue’ symbolizing its racing lineage and ‘Square’ creating a vibrant hub for customers to engage with Yamaha’s aesthetics and exciting offerings.
Commenting on the achievement, Mr. Itaru Otani, Chairman, Yamaha Motor India Group of Companies, said: “Reaching the 500-showroom mark is a proud moment in our journey to build a stronger, more connected Yamaha community. Adding 100 new Blue Square outlets in just nine months reflects our focus on customer centricity and our commitment to accessibility across the country. Blue Square showrooms are leading our premium retail strategy and are designed to meet the aspirations of young and aspiring customers by offering a superior brand and ownership experience. Each outlet goes beyond retail—it’s a space for customer engagement, brand exploration, and rider community building through initiatives like Blue Streaks rides. I sincerely thank our dealer partners for their continued trust and contribution to delivering a consistent and premium Yamaha experience.”
With 500 showrooms across India, Yamaha’s Blue Square network reflects balanced regional growth and a consistent premium experience nationwide. Designed to align with the lifestyle of Yamaha’s growing rider base, these showrooms feature dedicated zones for accessories, merchandise, and community engagement. Through customer engagement initiatives like Blue Streaks, Blue Square also serves as a hub for riders to connect, explore the brand, and celebrate the spirit of Yamaha together.
The expanding Blue Square network showcases Yamaha’s most exciting models, including the Supersport-inspired R3, the dynamic MT-03, and the sporty AEROX 155, alongside popular offerings like the YZF-R15 range, MT-15, FZ Series, Fascino 125 FI Hybrid, and the Ray ZR FI Hybrid range—all engineered to deliver engaging performance and superior riding experiences.