Delhi NCR, Mar 09: Parents in India are actively turning to Pinterest for meaningful, development‑focused activities that nurture creativity, early learning, and outdoor play for young children.
Pinterest’s first-ever Parenting Trend Report highlights how parents are thinking about what childhood experiences should look and feel like today. Parents in India are turning to Pinterest as a planning resource to bring creative projects and hands-on learning into everyday life, reflecting the platform’s role in becoming a space where inspiration turns into meaningful, real-world moments.
Globally, this shift is reflected in rising searches for:
- “Screen free activities” (+200%)
- “Family traditions ideas” (+200%)
- “No phone summer” (+340%)
- “Digital detox aesthetic” (+95%)
Together, these trends point to a generation of parents who are actively shaping childhood around purposeful moments.
Designing well-rounded childhood experiences in India
Across India, parents of toddlers and preschool‑aged children are increasingly exploring ideas and activities that encourage imagination, fine motor skills, and sensory learning. Searches on “farm animals crafts for toddlers” (+965%), “color pink activities for preschool” (+955%) and “baby footprint crafts” (+940%), highlight rising interest toward tactile, low‑tech ways that help young children explore and learn.
At the same time, families in India are also integrating learning into everyday routines. Educational searches on Pinterest such as “fun worksheets for kids” (+860%), “baby learning activities” (+785%) are increased, suggesting that parents are looking to build cognitive skills and reinforce positive values through simple, home activities.
Outdoor play is also gaining momentum, with rising interest in searches for “outside games” (+975%) and “traffic rules activity for kids” (+735%) signalling that families are prioritising social interaction alongside real-world learning
Together, these trends reflect a clear mindset shift. Parents aren’t simply filling time but intentionally curating well-rounded childhood experiences that balance learning, creativity and active play.
Where intentional parenting takes shape
As parents in India rethink how childhood should look and feel, Pinterest has become a go-to destination for practical, actionable ideas aligned with their parenting values. Uniquely positioned as a planning platform where users come with intent, it offers an environment to connect with parents at the exact moment they are planning meaningful activities for their young children.
“Creating screen-smart childhoods takes intention, imagination and time – something many parents today are balancing thoughtfully,” said Ayumi Nakajima, Senior Director, Content Partnerships, APAC at Pinterest, “In India and around the world, we’re seeing parents turn to Pinterest to discover and curate meaningful offline activities, be it early learning crafts or outdoor play. As parents rethink how their children spend their free time, Pinterest helps turn inspiration into real-world moments that nurture creativity, connection and lasting memories.”
