Amazon MX Player and Samsung Partnered to Launch a Valentine’s Day Micro-Series on Amazon MX Player, Filmed Entirely with Samsung Galaxy S25 Ultra
MUMBAI, Feb 16: Amazon MX Player, India’s leading free, premium, ad-supported video streaming service, has partnered with Samsung and launched a 14-part Valentine’s Day micro-series, filmed with Samsung Galaxy S25 Ultra. Streaming now for free on the official YouTube channel, the series brought a fresh, mobile-first storytelling approach to short-form content audiences.
The series starred Paresh Pahuja and Yukti Thareja and explored modern relationships through everyday moments. Instead of idealized portrayals of romance, the short series focus on small, relatable experiences like missed calls, inside jokes, quiet silences, playful misunderstandings, and shared memories. The storytelling was observational, intimate, and episodic, designed to engage audiences who consume content in short bursts while building a continuous emotional arc across the series.
Each episode in the series runs for 143 seconds, a purposeful creative decision inspired by the iconic “143,” a code once used to say “I love you.” This nostalgic nod sets the emotional tone of the narrative while anchoring the series firmly with Valentine’s Day. Across 14 episodes, the Samsung Galaxy S25 Ultra is woven seamlessly into the storytelling, with every episode spotlighting a distinct feature of the device. Rather than feeling like a forced product placement, the phone becomes an organic enabler of love, memory, self-expression, and connection. The result is an emotionally resonant collaboration that innovatively celebrates love while effortlessly showcasing the Galaxy S25 Ultra and its capabilities.
Commenting on the collaboration, Gulshan Verma, Director, Amazon Ads said,
“At Amazon MX Player, we are focused on creating content experiences where storytelling leads and brand integration feels seamless and natural. This collaboration with Samsung allowed us to explore a mobile-first narrative that aligns with how audiences engage with short-form content today. By keeping the story at the centre, the series demonstrates how brands can participate meaningfully without disrupting the viewing experience, delivering value to both audiences and advertisers.”
By moving away from idealised portrayals of love and focusing instead on emotional truth, the campaign offered a fresh take on Valentine’s Day storytelling grounded in relatability, craft, and cultural relevance. For the marketing ecosystem, it stands as a compelling example of how free platforms, episodic content, and brand partnerships can come together to create work that audiences watch and advertisers value.