Mumbai, 12th March 2025: Zee Café, a premier English entertainment channel, is set to redefine cultural celebrations with its first-ever on-ground Korean festival, Hello Seoul. This free-to-attend, immersive one-day event will take place on 22nd March 2025 at Phoenix Marketcity, Mumbai, bringing the vibrant essence of Korean culture to the city. As one of Zee Café’s biggest cultural initiatives, Hello Seoul will offer fans a unique experience featuring Korean music, fashion, beauty, and cuisine — all in an interactive, experiential format.
Hello Seoul – Korean Fest is more than just an event — it’s a vibrant celebration of Korean culture that has captivated fans worldwide. Set against the immersive backdrop of Step into Korea in Mumbai, the festival recreates the streets of Seoul with authentic décor, neon-lit alleyways, and cultural hotspots. Headlined by K-pop artist Aoora, the festival offers high-energy performances alongside diverse experiences, including interactive workshops on Korean calligraphy, beauty trends, and traditional arts. Visitors can savour Decadent Korean Culinary Delights from top restaurants like Sun and Moon, Crumbdum Bakehouse, and Ishaara, while exploring a curated marketplace. Exciting brand collaborations like Lenskart’s K-fashion runway featuring the latest Korean eyewear trends, a Hanbok dress-up station, AI-powered photobooth, and traditional Korean games add to the immersive experience. With its blend of culture, cuisine, and creativity, Hello Seoul reinforces Zee Café’s commitment to curating unique, community-driven experiences that resonate with today’s audience.
Speaking about the initiative, Samrat Ghosh, Chief Cluster Officer – West, North & Premium Channels, ZEE Entertainment Enterprises Ltd. said, “We are thrilled to bring ‘Hello Seoul’ to life! Zee Café’s vision of bringing global cultures closer to Indian audiences finds a vibrant expression through this first-of-its-kind cultural event. Korean entertainment, music, fashion, and food have captivated fans worldwide, and as India continues to be a top global hub for K-pop fandom. ‘Hello Seoul’ – Korean Fest serves as a unique platform to celebrate and immerse attendees in Korean culture. This festival reaffirms our commitment to delivering engaging and immersive experiences to our audience.”
Echoing this sentiment, Rahul Rao, Chief Channel Officer, Zee Punjabi and English & Lifestyle Cluster, ZEE Entertainment Enterprises Ltd. added, “Hello Seoul – Korean Fest is Zee Café’s dynamic and evolving approach to entertainment, where we go beyond content to curate large-scale, immersive cultural experiences that resonate with today’s audience. As the first edition of this unique festival, it brings together diverse experiences — from Korean food tastings and beauty showcases to dance performances and interactive workshops — offering fans an authentic glimpse into the vibrant Korean lifestyle. With exciting brand collaborations enhancing the event’s authenticity, Hello Seoul reinforces our commitment to creating community-driven events that celebrate the ever-growing love for Korean culture in India.”
Ashish Sehgal, Chief Growth Officer, Digital & Broadcast Revenue, Zee Entertainment Enterprises Ltd., commented, “Hello Seoul is more than just an event; it’s a movement celebrating the growing love for Korean culture in India, with ZEE being at its forefront. With an expected footfall of over 6,000 attendees, the festival exemplifies ZEE’s commitment to deliver 360-degree entertainment by curating immersive cultural experiences and fostering authentic brand collaborations that elevate fan engagement. Through innovative partnerships, interactive showcases and multi-sensory touchpoints, Hello Seoul aims to create a vibrant platform that not only brings the essence of the Korean Hallyu movement closer to the Indian audiences but also fosters meaningful connections between fans, brands and culture.”
Presented by Bingo as the Title Sponsor, co-powered by Yippie and Hell, with Lenskart as the Special Partner and Phoenix Marketcity as the Venue Partner, Zee Café’s ‘Hello Seoul’ stands as one of its biggest cultural initiatives, celebrating the vibrant essence of Korean culture in an interactive, experiential format. Calling all K-Lovers to be a part of ‘Hello Seoul’ on 22nd March 2025 at Phoenix Marketcity, Kurla, Mumbai — and experience the magic of K-pop, K-food, and K-style like never before!
For registrations and more details, stay tuned to Zee Café’s official channels.
