Hyderabad, Apr 06: Heritage Foods Ltd., one of India’s most respected dairy brands, successfully concluded the Grand Finale of Everyday Yummy with Heritage Paneer, its multi-city cooking campaign, in Hyderabad. The culminating event, produced in partnership with ETV Abhiruchi, brought together home chefs from across Andhra Pradesh and Bengaluru for a live recipe challenge hosted by celebrity food influencer MS Bhargavi, best known for her YouTube channel Amma Chethi Vanta, with a special appearance by renowned culinary personality Chef Raju Garu. The Grand Finale episode aired on ETV Abhiruchi, reaching audiences across the Telugu states and Karnataka.
Launched in October 2025, Everyday Yummy with Heritage Paneer ran across six key markets: Hyderabad, Visakhapatnam, Rajahmundry, Vijayawada, Tirupati, and Bengaluru. The campaign invited home cooks to reimagine Heritage Paneer as an everyday kitchen ingredient and submit their most creative, family-friendly recipes. The response was exceptional. The campaign drew over 3,000 registrations and received more than 1,000 recipe submissions, with strong participation across the Telugu states and Karnataka, reflecting the deep cultural connection these communities share with their kitchens and with Heritage Paneer.
After an electrifying round of judging, Divya Sahithi Ankireddy of Hyderabad was declared the Grand Winner for her entry, Paneer Payasam, a dish the judges felt best captured the spirit of Everyday Yummy with Heritage Paneer: making the familiar delightfully new.
Srideep Kesavan, Chief Executive Officer, Heritage Foods Ltd., said:
“Everyday Yummy with Heritage Paneer gave home cooks across South India a platform to show just how versatile Heritage Paneer can be in everyday cooking. Over 3,000 people signed up, and the recipes that came in were a genuine, heartfelt reflection of how real families cook. Partnering with ETV Abhiruchi to bring the Grand Finale to audiences across the region added a whole new dimension to the campaign. It wasn’t just a cooking contest; it became a celebration of South Indian home cooking at scale. We are delighted to celebrate Divya’s win and grateful to every participant who was part of this journey.”
The Heritage Foods–ETV Abhiruchi partnership gave the Grand Finale its fullest expression on one of South India’s most-watched regional television networks. MS Bhargavi anchored the event with characteristic warmth, conducting a live masterclass that had both the studio audience and home viewers cooking along in real time. Her simultaneous live YouTube cook-along extended the celebration further, enabling fans and followers across the region to participate virtually and witness the winning moment as it happened.
“Seeing home cooks from across South India bring so much creativity and heart to their dishes, using Heritage Paneer in ways both traditional and unexpected, has been a wonderful reminder of how food truly connects people,” said MS Bhargavi.
In addition to the Grand Prize, top finalists from each participating city were felicitated. All participating home chefs were presented with curated gift hampers as a token of appreciation for their enthusiasm and creativity.
