A fabulous surprise awaited customers at Mumbai Duty-Free. Mumbai Duty Free launched its ambitious customer value programme called “Mumbai Duty-Free is NOW free”. Shah Rukh Khan – the superstar of Bollywood heartily participated in the programme by giving free couple movie tickets of his latest block buster – “Jab Harry Met Sejal” to surprise Mumbai Duty Free customers. As a part of the program, loads of free movie merchandise, movie tickets, signed posters etc. are to be won by Mumbai duty free customers. Few lucky winners would even get to meet Shah Rukh Khan and the star cast of the movie ‘Jab Harry met Sejal’. Mumbai Duty Free at T2 will be adorned with life size posters of the cast of ‘Jab Harry met Sejal’ apart from movie thematic décor.
As a part of the campaign, “Mumbai Duty Free is NOW free”, the company has partnered with downtown brands to give an unbeatable value proposition. Any customer who shops at the stores above a threshold would get a surprise, “Mumbai Duty Free is NOW free” envelope. The envelope contains discount vouchers, redeemable coupons and complementary experiences from partner brands which the customer can use for making purchases in India. These value additions would together add up to an equal or even more than the purchase value. The customer effectively makes his duty free purchase to be free.
In the inaugural edition, company has partnered with Red Chillies for a chance to win movie tickets and meet the star cast of the movie, Tour operators for exclusive discounts on travel bookings, Roaming providers for best international roaming packages, lifestyle shopping brands for online shopping vouchers, Luxury malls for gift vouchers and with banks for cash back promotion. In all, to provide additional value to a customer of Mumbai Duty Free.
The customer would get full value back from partner brands, making their duty free purchase to be FREE. Living up to its promise of “Best Value Guaranteed”, Mumbai Duty Free has taken a step forward to now make Duty Free purchase to be almost FREE.
Speaking on the association, Manishi Sanwal, MD, DFS India says – “We are delighted to be associated with Red Chillies Entertainment to provide value to our customers. As Mumbai Duty Free, there is no better way of delighting our customers, than giving them, free value additions like a chance to meet biggest Bollywood star – Shah Rukh Khan or a discount voucher for the next online purchase. After all, Mumbai Duty Free is all about “Best Value Guaranteed.”
