New Hires to Support Revenue Growth of GameSquare’s Multi-Million Dollar Experiences Division
Frisco, TX (Feb 4, 2025) GameSquare Holdings, Inc. (NASDAQ: GAME), (“GameSquare”, or the “Company”), a next-generation media company with roots in gaming and creator entertainment, today announced several key additions to its management team to support its long-term growth strategies. Matt Mayer has been appointed EVP, Brand Marketing, Jonathan Murnane has been appointed EVP, Gaming & Entertainment, Malia Jennings appointed as Director, Brand Marketing and Briana Kornegay appointed as Director, Brand Experience. Today’s announcement reflects GameSquare’s commitment to expanding its leadership structure, driving its focus on developing gaming, strategic marketing, and entertainment growth opportunities, and supporting the Company’s significant sales expansion, which has seen revenue grow from $11 million in 2021 to over $100 million currently.
“Matt, Malia, Briana, and Jonathan are proven leaders that have built strong books of business at fast-paced, high-growth, and dynamic organizations,” said Justin Kenna, CEO, GameSquare. “Their longstanding relationships with Fortune 500 lifestyle, gaming, multicultural marketing, and entertainment companies will add immediate value to GameSquare. Our ability to attract best-in-class talent is a direct result of the platform we have built and the solutions we have created to help global brands and game publishers connect with large, hard-to-reach audiences. I look forward to Matt, Jonathan, Malia and Briana’s contributions.”
Mr. Kenna continued: “This new team will join our experiences division, which we established in the first quarter of 2024 to help global brands drive engagement through immersive experiences, owned and talent-led event IP, and strategic sponsorship initiatives. GameSquare’s experiences business was a multi-million dollar revenue division in 2024 and experienced a 150% increase in revenue from Q3 2024 to Q4 2024. We expect annual revenue from our experiences business to increase year-over-year by 5x in 2025 as a result of existing and new partners and achieve a 30+% gross margin. With the addition of Matt, Jonathan, Malia and Briana we believe we are well on our way to achieving these results as more of our brand partners look for new, innovative ways to drive customer engagement.”
Matt Mayer appointed EVP, Brand Experience
Matt brings over two decades of marketing experience to GameSquare and recently served as EVP, Strategic Marketing at NCompass International, a full-service experiential marketing agency, where he developed longstanding relationships through strategic and valuable counsel with Fortune 500 brands including Amazon, Toyota, and General Mills. At NCompass Matt developed a dedicated multicultural marketing division, elevating client outreach and engagement to Hispanic, Black, Asian American, and LGBTQIA+ audiences. His award winning expertise will be a true asset to Gamesquare and its partners moving forward.
Malia Jennings appointed Director, Brand Marketing
Malia brings 15+ years of multiculturally focused marketing “game” to GameSquare. Fresh off the heels of serving as the Director of Multicultural Marketing at NCompass International, Malia’s unique approach of centering consumer culture to develop consumer loyalty, has been on target for Fortune 500 brands such as Toyota, McDonald’s and Comcast, for Black, Hispanic and Asian audiences. The result of this strategic aim being the win of brand fans from event partnerships including HBCUs, national music festivals, global sporting events and more. A self-proclaimed cultural anthropologist, Malia uses her passion for studying people, and servicing their needs, to curate meaningful experiences which benefit communities and corporations alike.
Briana Kornegay appointed Director, Brand Experience
Briana brings 14+ years of multicultural marketing magic to GameSquare. Fresh from her role as the Director of Multicultural Engagement at NCompass International, Briana has mastered the performance of experiential marketing, both live event and digital production, developing uniquely fantastical experiences. The result being Briana’s collaboration with Fortune 500 brands such as Toyota, General Mills, Best Buy, with event partners including HBCUs, national music festivals, global sporting events and more. Known for her community-rooted approach, Briana excels in fostering brand growth through meaningful community engagement, creating culturally resonant brand experiences that connect with diverse audiences.
Jonathan Murnane appointed EVP, Gaming & Entertainment
Jonathan has worked in the gaming and entertainment industry for over twenty years. He launched and developed the Global Experiential Marketing group at Activision. There he led and oversaw such programs as E3 and Comic Con and the massive award-winning Call of Duty: XP across a number of brands including Call of Duty, Skylanders, Tony Hawk’s Pro Skater, and Guitar Hero. After Activision, he was COO at IHEARTCOMIX, overseeing production for clients such as Marvel, Disney, Peacock, and Universal Pictures. Most recently he headed up Gaming and Entertainment at NCompass International developing programs for Activision, Riot, Ubisoft, Netflix and others.
