Pre Budget Quote by Pankaj Prakash Sharma, Founder and CEO, Happa Foods
Happa Foods is a baby food brand which stands out by prioritizing the health and well-being of our youngest generation. From its inception, Happa Foods has been dedicated to providing a guided healthy diet for babies, crafted with 100% natural ingredients, devoid of any added sugars, preservatives, or artificial flavors. Founded by Pankaj Sharma, Happa Foods challenges the status quo, ensuring nutrition is both natural and wholesome.
Significance of Happa Foods:
- Promotes Healthier Eating Habits: Encourages the development of healthier eating habits from an early age by providing nutritious, natural foods.
- Reduces Exposure to Harmful Additives: Minimizes the intake of potentially harmful additives and sugars found in many conventional baby foods.
- Supports Development: Provides essential nutrients, vitamins, and minerals crucial for a baby’s growth and development.
- Builds Parent Trust: By being transparent about ingredients and sourcing, Happa Foods builds a trustworthy relationship with parents.
- Addresses Rising Health Concerns: With increasing statistics on childhood diabetes, obesity, and hypertension due to lifestyle issues, Happa Foods provides a healthier alternative to combat these trends.
- Made in India, Going Global: India deserves a brand to trust with their children. Happa Foods envisions becoming a global leader while proudly being made in India.
- Long-Term Benefits: Carefully considers a child’s nutritional and well-being impact from their early stages of life, benefiting them significantly as they grow up.
“The food processing industry in India is at a pivotal point, driven by rising consumer demand for sustainable, organic, and nutritious products. As we approach the new budget, we anticipate comprehensive policies that will foster innovation, boost investment in agricultural infrastructure, and provide easier credit access for MSMEs. We expect the government to introduce targeted subsidies and incentives to attract both domestic and foreign investors, fostering growth in the sector. Additionally, policies that enable banks and financial institutions to offer lower interest rates and longer repayment periods for food processing enterprises can significantly alleviate financial constraints, especially for small and medium enterprises.
On the export front, we look forward to initiatives that reduce bureaucratic hurdles, streamline export procedures, and provide incentives for exporters to tap into global markets. Enhancing India’s food export capacity through dedicated trade agreements, improved logistics infrastructure, and quality certification support will open new avenues for growth. Combined with efforts to simplify GST structures, strengthen the farm-to-fork supply chain, and promote domestic consumption, these measures will be pivotal in transforming the food processing industry into a major contributor to India’s economic development.”