National, 22 April 2025: The magic of cinema is back — bigger, bolder, and louder in 2025. With a mega slate of long-awaited Bollywood, Hollywood, and regional blockbusters releasing this year, PVR INOX, India’s largest and most premium cinema chain, is set to deliver a record-breaking year at the movies. From franchise favorites and star-driven spectacles to high-concept storytelling, 2025 is shaping up to be one of the most exciting years for theatrical entertainment.
And brands are taking note!
As Indian cinema heads into a high-footfall year — with over 180 million patrons expected to walk through theatre doors — advertisers across categories are embracing the unmatched visibility, discerning audience and premium engagement that cinemas offer. With consumers coming in droves and the cultural conversation being led by the big screen, PVR INOX is witnessing a surge of interest from national, regional, and international brands keen to reach their audience in an immersive, distraction-free environment.
This shift comes at a time when India is witnessing a resurgence of collective, out-of-home cultural experiences. Building on this momentum, PVR INOX is set to elevate the cinematic journey in 2025—not just with a strong movie lineup, but by reimagining the theatre as a vibrant cultural hub. From electrifying LIVE sports screenings and soul-stirring music concerts to laugh-out-loud stand-up comedy shows and a curated calendar of beloved re-releases, audiences can look forward to an exciting array of experiences that go far beyond the traditional movie-going.”
“2025 is going to be a landmark year for both cinema and cinema advertising,” said Mr. Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd. “With our premium formats, robust pipeline of content, and highly attentive and discerning audiences, cinemas today are one of the most outcome-driven and emotionally resonant platforms for brand storytelling. We’re seeing strong momentum from brands from various sectors, especially newer categories that are joining in with innovative campaigns designed specifically for the theatrical experience.”
Sectors such as Fintech, FMCG, Consumer durables, consumer electronics, automobile, retail, fashion & lifestyle, gaming, and even emerging tech and D2C brands are increasingly leveraging cinema advertising — recognising its potential to build trust, visibility, and emotional connection at scale.
From high-octane Hindi releases like War 2, Kesari Chapter 2, Housefull 5, and Baaghi 4, to global juggernauts like Mission: Impossible – The Final Reckoning, Jurassic World: Rebirth, and Avatar: Fire and Ash, the film calendar is stacked with content guaranteed to draw massive audiences. Regional cinema, too, is commanding attention, with titles like Thug Life, Kantara Chapter, Rajasaar, Toxic, and Thalapathy expected to break language and geographical barriers.
For advertisers, this surge in theatrical engagement offers a rare opportunity: access to a mass-premium audience with time, intent, and attention. With a high dwell time in a captive environment, cinemas provide brands with maximum impact, without the clutter of digital or traditional media.
PVR INOX is also amplifying its B2B outreach through strategic industry engagement, showcasing campaign effectiveness and innovation in cinema advertising across forums, seminars, and case studies.
With India’s biggest stars returning to the silver screen and audiences seeking richer, shared entertainment experiences, 2025 is set to redefine what cinema means — not just as entertainment, but as a high-value advertising platform.
This is not just the return of blockbusters — it’s the return of brand power, on the big screen.